The “New Marketing Mastery” course, developed by David Meerman Scott, offers a deep dive into contemporary marketing strategies that resonate with today’s buyers. Participants will explore methods to generate attention without relying on expensive advertising, focusing instead on aligning marketing practices with the natural buying journey of consumers. Through a series of engaging modules, the course covers techniques to have ideas seen by millions, strategies to reach reporters and analysts seeking expert insights, and approaches to present products and services to eager buyers at the right moment. By the end of the course, attendees will have a toolkit of actionable strategies to grow their business organically and effectively.


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