What’s Included
- ✔ Five-day intensive format
- ✔ Quick, focused learning experience
- ✔ Offer matrix framework
- ✔ Tool for crafting compelling offers
- ✔ Sales page blueprint
- ✔ Complete guide from start to finish
- ✔ Headline formula included
- ✔ H.O.T. method for scroll-stopping hooks
- ✔ Conversion trigger training
- ✔ Strategies to drive reader action
- ✔ Storytelling techniques taught
- ✔ Integrating narrative into sales copy
- ✔ Formatting best practices
- ✔ Tips for visually appealing pages
- ✔ Practical daily tasks
- ✔ Hands-on exercises for real progress
- ✔ Expert-led instruction
- ✔ Alex Cattoni’s proven methods shared
Course Description
The Write & Ignite Challenge Program is a concise, five-day online course focused on crafting effective sales pages for businesses or portfolios. Created by Alex Cattoni, it introduces participants to a structured sales page formula that blends storytelling with direct response marketing techniques. The program unfolds daily, starting with understanding customer psychology and building an offer matrix, followed by drafting a full sales page. Participants learn to refine their copy with persuasive headlines, seamless transitions, and formatting tips rooted in conversion strategies. It’s designed for copywriters and entrepreneurs aiming to enhance their copywriting skills without prior experience required. The course emphasizes practical application, culminating in a completed sales page draft by the end.
Owen P –
The offer matrix changed how I pitch my services. It’s simple yet incredibly powerful.
Nadia K –
I had zero copywriting experience, but this broke it down perfectly. My first client loved the result!
Liam T –
Alex’s insights on hooks totally hooked my audience. My conversions spiked after applying her techniques.
Clara M –
This course turned my vague ideas into a killer sales page. The stepbystep formula made writing so much easier.