The Ideal Customer Profile Masterclass, hosted on learn.thesaleshunter.com, is an online sales training course created by Mark Hunter to guide salespeople in defining and targeting their ideal customers for maximum B2B sales impact. Part of Sales Hunter University, it features video lessons and a workbook, offering a step-by-step process to identify 2-3 precise customer profiles based on past successes and market potential. The course draws from Hunter’s extensive experience, as seen in High-Profit Prospecting, teaching participants to analyze existing customers, pinpoint who benefits most from their offerings, and refine prospecting strategies without wasting time on unfit leads. Aimed at sales professionals, managers, and teams, it provides lifetime access for self-paced learning and practical tools to focus efforts on high-value opportunities. It’s designed to shift salespeople from blind outreach to strategic targeting, ensuring sustainable sales growth through clarity and precision.
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Tara K –
This masterclass sharpened my prospecting focus. I’m now targeting the right customers effortlessly!
Ryan M –
Mark’s profiling system is a gamechanger. My sales pipeline’s never been stronger!
Lisa T –
I stopped wasting time on deadend leads. This course delivered instant clarity!
Jake P –
The workbook made profiling so simple. My close rates are up significantly!