What’s Included
- ✔ Short, digestible lessons for busy learners
- ✔ Focuses on four key marketing paradigms
- ✔ Avoids common product launch mistakes
- ✔ Practical strategies for digital products
- ✔ Delivered by an industry veteran
- ✔ Emphasizes actionable steps over theory
- ✔ Tailored for entrepreneurs and managers
- ✔ Supports business growth through launches
- ✔ Simplifies complex marketing concepts
- ✔ Offers frameworks for immediate use
Course Description
This mini-course, “Marketing New Products Right,” is designed to guide participants through the essentials of launching and promoting new digital products. Created by Chris Lema, it condenses years of product marketing expertise into a concise format, emphasizing practical frameworks over theoretical fluff. Learners explore how to sidestep frequent mistakes that derail product launches, such as poor positioning or misaligned strategies. The course breaks down four key paradigms that streamline the development and marketing process, ensuring a smoother path to market success. It’s tailored for entrepreneurs, product managers, and business owners looking to enhance their approach to new product introductions. Delivered in a straightforward, actionable style, it prioritizes real-world application over lengthy lessons.
Tom H –
The focus on avoiding mistakes was invaluable. My team’s now aligned for every launch.
Laura K –
I struggled with marketing until this course. It’s clear, practical, and incredibly effective.
James P –
Chris’s strategies are a gamechanger. My latest product hit the ground running thanks to this.
Rachel M –
This course reshaped how I launch products. The paradigms saved me time and boosted my confidence.