This mini-course, “Marketing New Products Right,” is designed to guide participants through the essentials of launching and promoting new digital products. Created by Chris Lema, it condenses years of product marketing expertise into a concise format, emphasizing practical frameworks over theoretical fluff. Learners explore how to sidestep frequent mistakes that derail product launches, such as poor positioning or misaligned strategies. The course breaks down four key paradigms that streamline the development and marketing process, ensuring a smoother path to market success. It’s tailored for entrepreneurs, product managers, and business owners looking to enhance their approach to new product introductions. Delivered in a straightforward, actionable style, it prioritizes real-world application over lengthy lessons.
MAECENAS IACULIS
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ADIPISCING CONVALLIS BULUM
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Rachel M –
This course reshaped how I launch products. The paradigms saved me time and boosted my confidence.
James P –
Chris’s strategies are a gamechanger. My latest product hit the ground running thanks to this.
Laura K –
I struggled with marketing until this course. It’s clear, practical, and incredibly effective.
Tom H –
The focus on avoiding mistakes was invaluable. My team’s now aligned for every launch.