What’s Included
- ✔ Over seven hours of video training
- ✔ 8-step optimization process framework
- ✔ Campaign Prioritization Matrix included
- ✔ Lifetime access to updated materials
- ✔ Credential badge for LinkedIn profiles
- ✔ Heatmap and form analysis techniques
- ✔ Low-traffic testing strategies
- ✔ Insights from Ryan’s business experience
- ✔ Practical report templates provided
Course Description
The “Certification: Optimization & Testing Mastery” is a premier online course from DigitalMarketer, designed to train marketers in the art and science of conversion rate optimization (CRO) to turn existing traffic into more leads and sales. Led by Ryan Deiss, it offers over seven hours of video training across seven modules, focusing on an 8-step optimization process that identifies key pages, prioritizes campaigns, and tests hypotheses for maximum impact. The curriculum covers essential CRO techniques, including heatmaps, form analysis, and low-traffic testing methods, all rooted in DigitalMarketer’s real-world experience running businesses. It provides practical tools like a Campaign Prioritization Matrix and report templates to ensure actionable results, making it ideal for beginners and pros alike. Participants complete a 50-question exam to earn a Certified Optimization & Testing Specialist badge and certificate, showcasing their expertise. This self-paced program is perfect for marketers aiming to enhance performance without increasing ad spend.
Jake T –
Turned traffic into profit effortlessly. Ryan’s insights are topnotch!
Lena S –
No testing experience, yet I succeeded. Tools are a gamechanger!
Mike R –
Optimization made easy and effective. My leads spiked fast!
Tara K –
This course doubled my site’s conversions. Ryan’s process is brilliant!