The Copywriting Mastery course, offered by DigitalMarketer, is an in-depth online certification program focused on direct-response copywriting. Spanning 5.5 hours of video training, it includes 41 lessons, 7 handouts, and 6 quizzes, culminating in a final exam. The curriculum breaks down the art and science of writing persuasive copy that grabs attention and drives specific actions, such as clicks, opens, or purchases. Learners explore techniques rooted in persuasion principles, like identifying buyer emotions and crafting powerful headlines, all tailored to the Customer Value Journey (CVJ). The course draws from classic sales letters and modern digital strategies, offering practical tools for various industries, including ecommerce, B2B, and B2C. It’s designed for marketers, business owners, and professionals aiming to enhance their marketing skills through structured, actionable content.
MAECENAS IACULIS
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ADIPISCING CONVALLIS BULUM
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Jessica M –
This course revolutionized how I write for my clients. The stepbystep persuasion tools doubled my conversion rates overnight.
Tom K –
The lessons on buyer emotions were a gamechanger. I now craft copy that truly resonates with my audience.
Rachel P –
I went from struggling with sales copy to closing deals effortlessly. The research checklist alone was worth it.
Alex H –
This course gave me confidence to write for any industry. The classic letter breakdowns are pure gold.