Creative Direction

What’s Included

• ✔ Design commissioning mastery: Commission identities that reflect your vision
• ✔ Live identity reviews: Watch Fiona critique real brand concepts
• ✔ Self-paced video content: Over eight hours of flexible learning
• ✔ Lifetime access included: Revisit lessons for ongoing refinement
• ✔ Designer collaboration tools: Brief and guide creatives effectively
• ✔ Typography execution guide: Ensure fonts match brand personality
• ✔ Consistency framework: Apply vision across all touchpoints seamlessly
• ✔ Expert interviews: Gain insights from top industry professionals
• ✔ Mistake-proof process: Avoid pitfalls in design execution
• ✔ Impact maximization: Elevate your brand to win trust and work

Course Description

“Creative Direction” is a comprehensive online course by Fiona Humberstone, hosted on The Brand Stylist Academy’s Thinkific platform, designed to equip entrepreneurs and creatives with the skills to commission and oversee a brand identity that aligns with their vision and commercial goals. As the final piece in Fiona’s “Style Your Brand” trilogy, this self-paced program builds on “Brand Clarity” and “Brand Vision,” focusing on translating strategic foundations into a polished visual identity. With over eight hours of video content, it includes live brand identity reviews, interviews with top designers, and worksheets to navigate the design process effectively. Participants learn to collaborate with creatives, review concepts critically, and ensure consistency across all brand touchpoints, from typography to digital collateral. The course draws on Fiona’s 20+ years of creative direction experience, offering a practical roadmap to avoid common pitfalls and maximize branding investments. Lifetime access allows learners to refine their skills as their business evolves.