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    Dr. Amar Massoud
    Unclaimed Profile

    Dr. Amar Massoud's Advanced Brand Theory: Strategy, Equity & Psychology Course Review

    Community Insights

    Learning Format Online Course
    Subcategory Branding

    Course Price $19.99

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    About Dr. Amar Massoud

    Who Is Dr. Amar Massoud?

    No bio available.

    Industry

    Design

    Total Students

    2,189 students

    Official Website

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    Experience

    Course Language

    English

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    What Do You Learn in Dr. Amar Massoud's Course?

    Build and apply brand architecture and positioning frameworks to drive differentiation and growth.
    Analyze and track brand equity using tools like the CBBE model, valuation methods, and brand health metrics.
    Incorporate behavioral science, consumer psychology, and cultural branding to shape deep brand meaning.
    Design digital and global brand strategies that adapt across markets and leverage AI personalization.

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