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    PapaHR ⇢ 1.6M+ Enrollments • 500+ HR Courses • 30 Languages AI in HR | Analytics | Talent | Comp&Ben | HRCI | SHRM-CP | PHRi
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    PapaHR ⇢ 1.6M+ Enrollments • 500+ HR Courses • 30 Languages AI in HR | Analytics | Talent | Comp&Ben | HRCI | SHRM-CP | PHRi's CMO Academy: Chartered Marketing Director | CIM-Level [EN] Course Review

    Community Insights

    Marketing strategy | CMO budget and metrics | Brand and digital | AI Marketing team | Chartered Institute of Marketing

    Learning Format Online Course
    Subcategory Digital Marketing

    Course Price $9.99 (list $29.99)

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    Is PapaHR ⇢ 1.6M+ Enrollments • 500+ HR Courses • 30 Languages AI in HR | Analytics | Talent | Comp&Ben | HRCI | SHRM-CP | PHRi's Course Legit?

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    About PapaHR ⇢ 1.6M+ Enrollments • 500+ HR Courses • 30 Languages AI in HR | Analytics | Talent | Comp&Ben | HRCI | SHRM-CP | PHRi

    Marketing strategy | CMO budget and metrics | Brand and digital | AI Marketing team | Chartered Institute of Marketing

    Who Is PapaHR ⇢ 1.6M+ Enrollments • 500+ HR Courses • 30 Languages AI in HR | Analytics | Talent | Comp&Ben | HRCI | SHRM-CP | PHRi?

    No bio available.

    Industry

    Marketing

    Total Students

    9,722 students

    Official Website

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    Experience

    Course Language

    English

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    What Do You Learn in PapaHR ⇢ 1.6M+ Enrollments • 500+ HR Courses • 30 Languages AI in HR | Analytics | Talent | Comp&Ben | HRCI | SHRM-CP | PHRi's Course?

    Conduct a marketing audit within the first 30 days of the CMO's tenure and develop a clear action plan.
    Conduct market, competitor, and unit economics analysis, turning insights into strategic decisions
    Build a marketing strategy that is aligned with business goals and understood by the CEO/board
    Apply key frameworks: 4P, STP, Ansoff, Customer Journey, strategy matrices
    Create an annual marketing strategy and defend it before management
    Develop value propositions and brand positioning, create a Brand Plan
    Manage digital marketing: SEO, paid media, SMM, email, CRM, content marketing
    Building performance marketing: attribution, optimization, funnel from lead to revenue
    Manage budgets, calculate CAC, LTV, ROMI, CLV, and make decisions based on financial metrics
    Create a Digital Dashboard and manage marketing through a system of metrics
    Build the structure of the marketing department, assign roles and areas of responsibility
    Manage the team, set KPIs, build reports, and interact with sales/product/CEO
    Apply AI tools in marketing, automate processes, and build an AI Roadmap

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    PapaHR ⇢ 1.6M+ Enrollments • 500+ HR Courses • 30 Languages AI in HR | Analytics | Talent | Comp&Ben | HRCI | SHRM-CP | PHRi's Course Reviews

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