Contrarian Thinking Academy

Name: Contrarian Thinking Academy
Brand: Codie Sanchez

Entrepreneurship · Coaching

About Codie Sanchez

Is Codie Sanchez's Course Legit?

Generated from real user reviews

Contrarian Thinking is one of the most credible programs in the business-acquisition space. Codie genuinely practices what she teaches, owning 30+ businesses herself. The curriculum is practical and deal-focused, not theory-heavy. The ~$10,000 Academy price is a serious commitment, but for motivated, capital-ready buyers the community, coaching, and deal resources justify the cost. Less suited to those still exploring whether business ownership is the right path.

The Contrarian Academy is a private, application-based community built around one goal: closing your first business acquisition. Members get 6–8 live coaching calls per month, deal-review sessions, legal and financial templates, SBA financing guidance, and access to a forum of active buyers at every stage. The community is action-oriented — members are expected to be working toward a deal within their first year. In-person events across the US are also included.

Who Is Codie Sanchez?

Codie Sanchez is a former Wall Street executive turned serial entrepreneur and NYT bestselling author. After 15 years in finance at Goldman Sachs, Vanguard, and First Trust, she left to acquire "boring" cash-flowing businesses — laundromats, car washes, service companies — and built Contrarian Thinking to teach others how to do the same.

Industry

Business & Entrepreneurship

Total Students

10,000+

Official Website

https://contrarianthinking.co

Experience

Journalist (Arizona Republic, Robert F. Kennedy Journalism Award winner) → Vanguard → Goldman Sachs → State Street → First Trust (Head of Latin America Investments) → Founder of Contrarian Thinking & Main Street Holding Company. MBA from Georgetown University with international accreditations from ESADE (Spain) and FGV/EBAPE (Brazil).

Course Language

English

Social Channels

Based in

Phoenix, Arizona, USA

What Do You Learn in Codie Sanchez's Course?

How to identify and evaluate cash-flowing small businesses worth buying

Business valuation frameworks used by private equity professionals

How to structure deals, write LOIs, and negotiate with sellers

Due diligence processes to spot risk before signing anything

How to finance acquisitions using SBA 7(a) loans and seller notes

Finding off-market deals and building a consistent acquisition pipeline

How to operate and scale a Main Street business post-acquisition

The "boring business" thesis — why unsexy businesses build lasting wealth

How to build a holding company and execute multiple acquisitions

Exit planning strategies to maximize enterprise value before a sale

Best For

Employed professionals ready to own their first business

Investors wanting cash-flowing assets beyond stocks

Entrepreneurs looking to skip the startup phase

Anyone with capital ready to deploy into acquisitions

Business owners wanting to expand their portfolio

People committed to closing a deal within 12 months

Not For

Total beginners unsure if business ownership suits them

Those seeking passive income with zero involvement

People expecting one-on-one coaching from Codie directly

Anyone looking for a "get rich quick" outcome

Buyers with no accessible capital or financing path

Those uncomfortable with calculated financial risk

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