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    BJ Fogg

    BJ Fogg

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    Fast facts

    CategoryTechnology
    ExperienceBehavior Scientist and Stanford Professor
    LanguageEnglish
    LocationStanford, California, USA

    About BJ Fogg

    BJ Fogg is a behavior scientist, researcher, and author specializing in habit formation and behavior design. He is known for developing the Behavior Model and teaching methods for creating lasting habits through programs like Design for Behavior Change.

    Behavior Scientist and Stanford Professor

    Design for Behavior Change

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