Rich Schefren

Rich Schefren built his first $7 million business by age 23 — not online, but in fashion. After graduating summa cum laude in accounting from Case Western Reserve University, he joined Arthur Anderson's Strategic Planning Division, then left to rescue his family's struggling clothing boutique in New York's SoHo neighborhood. He turned it into one of the hottest eclectic boutiques in the city, growing revenue from…

Rich Schefren built his first $7 million business by age 23 — not online, but in fashion. After graduating summa cum laude in accounting from Case Western Reserve University, he joined Arthur Anderson's Strategic Planning Division, then left to rescue his family's struggling clothing boutique in New York's SoHo neighborhood. He turned it into one of the hottest eclectic boutiques in the city, growing revenue from $1.5 million to $7.5 million in three years, with customers including Prince and Uma Thurman. He retired at 25, got bored, and started a hypnosis center in Manhattan with a $7,500 investment that grew to $7 million in four years and ultimately over $13.5 million annually before he moved on again. He discovered the internet when the hypnosis business was already thriving, and in 2005 he founded Strategic Profits — the company he still runs today from Delray Beach, Florida. His 2006 free report, the Internet Business Manifesto, became what many in the industry call the most downloaded internet marketing report in history, surpassing 1 million downloads and making him the go-to business coach for online entrepreneurs. He's credited with pioneering the free lead magnet concept, inventing the automated webinar, popularizing the VSL (video sales letter), and coaching some of the most recognized names in internet marketing: Russell Brunson, Ryan Deiss, Frank Kern, Mike Filsaime, and Todd Brown, among others. Strategic Profits has since generated over $10 million in annual revenue, and Schefren claims his clients collectively added over $15 billion in revenue because of his strategies. His flagship product today is Steal Our Winners — a monthly mastermind membership that gives subscribers access to marketing strategies, tactics, and campaigns from over 100 direct-response experts. The lifetime edition is priced at $399 and includes back issues, live group coaching calls, a 27-episode docuseries called The C.S.I.B., and a 314-page marketing blueprint documenting every email and sales letter Schefren used to grow Strategic Profits from zero to $7.4 million. He also offers Decision Partner 1:1, a high-ticket private coaching program for founders who need a strategic thinking partner, though pricing is not publicly listed. His most recent product line is ZenithMind, an AI-powered business strategy system aimed at helping entrepreneurs build what Schefren calls "strategist-class advantage" using personalized AI frameworks. AllPros is building its verified review database for Rich Schefren's programs. If you've taken Steal Our Winners, ZenithMind, or worked with him through Decision Partner, your review helps other entrepreneurs make an informed decision — and it's the most useful signal on a page like this. Business Strategist and Mentor