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    Ben Silverstein
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    Reseña del curso Digital Marketing & Advertising Masterclass - 87+ Lectures de Ben Silverstein

    Opiniones de la comunidad

    Formato de aprendizaje Online Course
    Subcategoría Paid Advertising

    Precio del curso $11.99 (list $69.99)

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    Sobre Ben Silverstein

    ¿Quién es Ben Silverstein?

    No hay biografía disponible.

    Sector

    Marketing

    Total de estudiantes

    6,167 students

    Sitio web oficial

    —

    Experiencia

    Idioma del curso

    English

    Redes sociales

    Ubicado en

    ¿Qué se aprende en el curso de Ben Silverstein?

    Understanding the Digital Ecosystem: Gain a comprehensive understanding of the digital landscape by exploring the roles and functions of key players
    The ability to think strategically about where and how to place ads
    Introduction to Digital Companies: Learn tech companies including publishers, exchanges, SSPs, DSPs, and Agency Trading Desks.
    Leveraging Social Media for Advertising: Learn how to harness the power of social media for advertising purposes, recognizing that each platform is unique
    Social Media Listening Skills: Develop the ability to monitor and analyze brand perception on social media through various tools
    Understand how retargeting works, and how advertisers serve you a message
    Audience Targeting and Retargeting: Explore different audience types, such as behavioral, contextual, and demographic, and retargeting strategies
    Demystifying Programmatic Advertising: Insights into programmatic advertising, its significance in digital platforms, and a simplified breakdown of the process
    Location-Based Targeting: Master location-based advertising techniques, including geo-fencing and proximity targeting, and discover all the options available
    Viewability and Verification: Understand the importance of ensuring ads reach real audiences and explore the companies and technologies that facilitate this
    Platform Demos: Acquire hands-on skills in setting up campaigns on platforms like Google and Facebook, as well as monetizing content through SSPs
    Selling Digital Advertising: Learn the nuances of selling digital advertising, recognizing the unique challenges and strategies involved in this field.
    Comprehensive Digital Advertising Education: Explore a wide range of digital advertising topics covered in 80 online lectures
    Personalized Learning Experience: This online course enables you to tailor your learning experience to suit your business needs.
    Digital vs. Traditional Media: Understand the fundamental differences between digital advertising and traditional media, highlighting the advantages of each

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