The Lost Art of Closing by Anthony Iannarino is a sales training book that outlines a structured framework for guiding prospects through buying decisions using ten defined commitments during the sales process. This analysis reviews 8 user reviews. One reviewer noted reading 1–2 sales books per month, while another referenced reading over 100 sales books yearly. The material appears aimed primarily at B2B sales professionals and sales managers.
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Reviewers frequently mention the practical nature of the material and its relevance to modern consultative selling environments. Several describe applying the ideas to real client conversations and internal sales processes. A recurring point is that readers revisit the material multiple times. One criticism notes that early prospecting scenarios may not fully reflect high-volume cold outreach situations.
The Lost Art of Closing by Anthony Iannarino is a sales training book that outlines a structured framework for guiding prospects through buying decisions using ten defined commitments during the sales process. This analysis reviews 8 user reviews. One reviewer noted reading 1–2 sales books per month, while another referenced reading over 100 sales books yearly. The material appears aimed primarily at B2B sales professionals and sales managers.
¿Quién es Anthony Iannarino?
Anthony Iannarino is a sales author, speaker, and consultant specializing in B2B sales strategy and leadership. He is known for writing The Only Sales Guide You'll Ever Need and publishing insights on modern selling and client engagement.
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