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Avis du cours Business Administration: Management, Marketing & Finance par Konstantinos Karanikolas

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Practical business fundamentals, strategy, marketing, operations & finance

Format d'apprentissage Online Course

Sous-catégorie Operations

Prix du cours $19.99

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À propos de Konstantinos Karanikolas

Practical business fundamentals, strategy, marketing, operations & finance

Qui est Konstantinos Karanikolas ?

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Secteur

Business

Nombre total d'élèves

4 students

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—

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Langue du cours

English

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Explain how businesses create, deliver, and capture value across stakeholders using real-world examples from Apple, Amazon, Nike, and Coca-Cola.

Distinguish internal vs. external factors in the business environment and evaluate their impact on strategy and operations.

Compare common ownership forms (sole proprietorship, partnership, corporation, LLC) and identify basic trade-offs for different contexts.

Apply the Business Model Canvas to map Amazon’s multi-sided model (e-commerce, Prime, AWS) and identify key revenue and cost drivers.

Use SWOT analysis to assess brand strength, competitive risks, and market opportunities, illustrated with Coca-Cola and Nike.

Describe management’s POLC cycle (planning, organizing, leading, controlling) and relate leadership styles to execution quality.

Differentiate organizational structures (functional, divisional, matrix) and recommend a structure aligned to strategy and product lines.

Conduct a basic competitive analysis and articulate a compelling competitive advantage grounded in customer value.

Outline core operations concepts (process flow, capacity, bottlenecks) and propose simple improvements to throughput and service quality.

Explain supply chain fundamentals (suppliers, inventory, logistics) and connect them to customer experience and profitability.

Execute an STP process (segmentation, targeting, positioning) and draft a positioning statement using Apple/Nike as case references.

Translate the marketing mix (product, price, place, promotion) into a cohesive go-to-market plan including key digital channels.

Read and connect the three financial statements (income statement, balance sheet, cash flow) to evaluate basic business health.

Calculate break-even in units and revenue, and interpret sensitivity to price, cost, and volume changes for decision support.

Build a simple monthly budget and track variances to inform resource allocation and cash management.

Identify funding options for early-stage initiatives and explain working capital considerations for day-to-day operations.

Integrate strategy, marketing, operations, HR, and finance into a one-page mini business plan using the provided templates.

Produce three practical deliverables: a completed Business Model Canvas, a budget with break-even analysis, and an STP-based positioning statement.

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