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Avis du cours Digital Marketing & Advertising Masterclass - 87+ Lectures par Ben Silverstein

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Format d'apprentissage Online Course

Sous-catégorie Paid Advertising

Prix du cours $11.99 (list $69.99)

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Marketing

Nombre total d'élèves

6,167 students

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Langue du cours

English

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Understanding the Digital Ecosystem: Gain a comprehensive understanding of the digital landscape by exploring the roles and functions of key players

The ability to think strategically about where and how to place ads

Introduction to Digital Companies: Learn tech companies including publishers, exchanges, SSPs, DSPs, and Agency Trading Desks.

Leveraging Social Media for Advertising: Learn how to harness the power of social media for advertising purposes, recognizing that each platform is unique

Social Media Listening Skills: Develop the ability to monitor and analyze brand perception on social media through various tools

Understand how retargeting works, and how advertisers serve you a message

Audience Targeting and Retargeting: Explore different audience types, such as behavioral, contextual, and demographic, and retargeting strategies

Demystifying Programmatic Advertising: Insights into programmatic advertising, its significance in digital platforms, and a simplified breakdown of the process

Location-Based Targeting: Master location-based advertising techniques, including geo-fencing and proximity targeting, and discover all the options available

Viewability and Verification: Understand the importance of ensuring ads reach real audiences and explore the companies and technologies that facilitate this

Platform Demos: Acquire hands-on skills in setting up campaigns on platforms like Google and Facebook, as well as monetizing content through SSPs

Selling Digital Advertising: Learn the nuances of selling digital advertising, recognizing the unique challenges and strategies involved in this field.

Comprehensive Digital Advertising Education: Explore a wide range of digital advertising topics covered in 80 online lectures

Personalized Learning Experience: This online course enables you to tailor your learning experience to suit your business needs.

Digital vs. Traditional Media: Understand the fundamental differences between digital advertising and traditional media, highlighting the advantages of each

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