for designers looking to expand their skills and business owners aiming to develop their own brand identity. Hosted on the Bethany Works platform, it introduces participants to Bethany McCamish’s signature brand strategy framework, which emphasizes creating clear, impactful brands that resonate with target audiences. The course covers foundational branding concepts and provides practical tools for immediate application. Participants learn how to define a brand’s essence and translate it into a cohesive strategy. It includes a downloadable template used by Bethany herself, ensuring learners can implement what they’ve studied. This masterclass focuses on actionable steps rather than theoretical fluff, making it a concise yet thorough introduction to strategic branding.
MAECENAS IACULIS
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ADIPISCING CONVALLIS BULUM
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Rachel P –
This course gave me a clear branding roadmap. I now confidently offer strategy to clients.
Liam K –
Bethany’s framework simplified branding for my startup. The template was a gamechanger.
Sophie M –
I learned more here than in longer courses. My design business has leveled up.
Ethan J –
The practical tools transformed my approach. Clients now see me as a strategist.