Certification: Content Marketing Mastery

What’s Included

• ✔ Over six hours of video lessons
• ✔ Content Funnel framework for structure
• ✔ Blog Strategy Canvas for planning
• ✔ Lifetime access to updated materials
• ✔ Credential badge for professional profiles
• ✔ Practical tools like editorial calendars
• ✔ Distribution strategies for maximum reach
• ✔ Insights from Mark’s proven success
• ✔ Self-paced learning flexibility

Course Description

The “Certification: Content Marketing Mastery” is a robust online course from DigitalMarketer, designed to equip marketers with the skills to create and promote content that drives measurable business results, from traffic to sales. Led by Mark de Grasse, it features over six hours of video training across six modules, focusing on a systematic approach to content creation, distribution, and amplification tailored to the Customer Value Journey. The curriculum covers crafting content for every stage—awareness, engagement, and conversion—using frameworks like the Content Funnel and Blog Strategy Canvas. It includes practical tools such as editorial calendars and repurposing techniques, ensuring participants can implement strategies immediately. Participants complete a 50-question exam to earn a credential badge and certificate, validating their expertise in content marketing. This self-paced program is ideal for those aiming to turn content into a revenue-generating asset without complexity or fluff.