Name: Certification: Optimization &amp; Testing Mastery
SKU: 19505
Availability: InStock
Rating: 5.00 (4 reviews)

Certification: Optimization & Testing Mastery

Rated 5.00 out of 5 based on 3 customer ratings

(4 customer reviews)

$494.99

The Optimization & Testing Mastery Certification teaches proven methods to boost conversions. Ryan Deiss empowers learners to optimize existing traffic effectively.

Creator : Ryan Deiss

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Product detail

What You will Learn

✔ Identifying optimization opportunities
✔ Prioritizing high-impact pages
✔ Developing rock-solid hypotheses
✔ Using heatmaps and recordings
✔ Conducting form analysis
✔ Testing with low traffic
✔ Personalizing content strategies
✔ Measuring campaign success
✔ Reporting actionable insights

About Creator

Ryan Deiss is a digital marketing luminary, co-founder, and CEO of DigitalMarketer, renowned for creating frameworks like the Customer Value Journey that have shaped modern marketing education. With over 20 years of experience, he’s built and sold multiple multimillion-dollar companies, including Scalable.co, and has driven millions in revenue for businesses worldwide. Starting as an entrepreneur in college, Deiss launched his first successful online venture by age 21 and has since become a leading speaker at events like Traffic & Conversion Summit. His practical expertise stems from running real businesses—spanning B2B and B2C markets—not just theorizing, making him a trusted authority in optimization and testing. Based in Austin, Texas, Ryan’s mission is to equip marketers with actionable strategies, as seen in this certification crafted from DigitalMarketer’s internal training.

Features

✔ Over seven hours of video training
✔ 8-step optimization process framework
✔ Campaign Prioritization Matrix included
✔ Lifetime access to updated materials
✔ Credential badge for LinkedIn profiles
✔ Heatmap and form analysis techniques
✔ Low-traffic testing strategies
✔ Insights from Ryan’s business experience
✔ Practical report templates provided

FAQs

Yes, it’s structured for novices with clear, practical steps.

Absolutely, you get lifetime access to all content.

Yes, it includes low-traffic testing techniques.

Yes, it covers campaign prioritization strategies.

Description

The “Certification: Optimization & Testing Mastery” is a premier online course from DigitalMarketer, designed to train marketers in the art and science of conversion rate optimization (CRO) to turn existing traffic into more leads and sales. Led by Ryan Deiss, it offers over seven hours of video training across seven modules, focusing on an 8-step optimization process that identifies key pages, prioritizes campaigns, and tests hypotheses for maximum impact. The curriculum covers essential CRO techniques, including heatmaps, form analysis, and low-traffic testing methods, all rooted in DigitalMarketer’s real-world experience running businesses. It provides practical tools like a Campaign Prioritization Matrix and report templates to ensure actionable results, making it ideal for beginners and pros alike. Participants complete a 50-question exam to earn a Certified Optimization & Testing Specialist badge and certificate, showcasing their expertise. This self-paced program is perfect for marketers aiming to enhance performance without increasing ad spend.

Reviews (4)

4 reviews for Certification: Optimization & Testing Mastery

Tara K – July 9, 2025

Rated 5 out of 5
This course doubled my site’s conversions. Ryan’s process is brilliant!
Mike R – July 9, 2025

Rated 5 out of 5
Optimization made easy and effective. My leads spiked fast!
Lena S – July 9, 2025

Rated 5 out of 5
No testing experience, yet I succeeded. Tools are a gamechanger!
Jake T – July 9, 2025

Rated 5 out of 5
Turned traffic into profit effortlessly. Ryan’s insights are topnotch!

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