“ETR Product Launch Course” is an online training program by Craig Ballantyne, hosted at etruniversity.com, designed for entrepreneurs, small business owners, and online marketers eager to master the art of product launches for rapid revenue. Part of the Early To Rise University ecosystem, it provides step-by-step guidance on executing successful launches, from crafting irresistible offers to driving traffic and closing sales, all based on Craig’s experience scaling ventures like The Hustle. The course includes both beginner and advanced strategies, ensuring accessibility for novices while offering depth for seasoned pros as of March 25, 2025. Delivered through video and audio content, it’s self-paced, allowing learners to implement at their own speed, with practical tools like checklists and scripts to streamline the process. It emphasizes avoiding common pitfalls that derail launches, focusing instead on a structured approach to generate buzz and profits. Ideal for those seeking a fast track to online income, it reflects Craig’s no-nonsense, results-driven philosophy.


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Tara L –
This course launched my first $10K Pure gold!
Mike R –
Craig’s blueprint doubled my sales. So clear and easy.
Jen P –
From zero to profit fast. Best launch training.
Sam K –
Buzz built overnight with this. Revenue soared quick.