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G&C Members

Rated 5.00 out of 5 based on 1 customer rating
(2 customer reviews)

$698.99

This course offers a structured approach to mastering content marketing, focusing on real-world strategies. It’s designed by experts to help marketers drive traffic and conversions effectively.

Author by
Benji Hyam- Grow And Convert
Category:
Marketing, Online Business
Type of learning
Course
Rating
5
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Description

What’s Included

  • ✔ Four-Step Process: Learn the agency’s proven strategy, writing, promotion, and optimization framework.
  • ✔ Lifetime Access: Pay once for permanent access to all materials and future updates.
  • ✔ Video Lessons: Watch detailed tutorials breaking down each aspect of content marketing.
  • ✔ Online Community: Connect with peers and experts for support and networking opportunities.
  • ✔ ROI Calculator: Use a custom tool to quantify the financial impact of your content.
  • ✔ Google Analytics Guides: Access exact reports to track leads and content performance.
  • ✔ Real Case Studies: Analyze successful campaigns like Leadfeeder and CognitiveFX for insights.
  • ✔ Text-Based CTA Strategies: Learn placement and wording tactics for higher conversions.
  • ✔ Writer Hiring Process: Get templates and methods to recruit top-tier content creators.
  • ✔ Practical Templates: Receive actionable resources to implement strategies immediately.
  • ✔ Self-Paced Learning: Progress through the course at your own speed without deadlines.
  • ✔ Expert-Led Content: Benefit from Benji Hyam’s agency experience and tested methods.
  • ✔ One-Time Payment: Avoid recurring fees with a single $699 investment.

Course Description

The “Become a Top Content Marketer” course, created by Grow and Convert, is an in-depth training program aimed at equipping marketers, founders, and consultants with practical content marketing skills. It follows a four-step process—strategy, writing, promotion, and conversion optimization—used by the agency to generate leads for over 30 businesses across industries like SaaS, B2B, and e-commerce. The curriculum emphasizes identifying high-value keywords, crafting compelling content, and measuring ROI, drawing from real case studies such as Leadfeeder and CognitiveFX. Participants learn how to attribute leads to content using Google Analytics, place effective text-based CTAs, and calculate content marketing ROI with a provided calculator. The course is delivered through video lessons, written materials, and an online community, offering lifetime access upon a one-time payment. It’s built to bridge the gap between theoretical knowledge and hands-on execution, based on years of agency experience.

Reviews (2)

2 reviews for G&C Members

  1. Emily G – July 9, 2025

    Rated 5 out of 5

    David R, Los Angeles 5 “I was unsure about content marketing, but this made it clear and boosted my sales.

  2. Sarah L – July 9, 2025

    Rated 5 out of 5

    This course transformed my approach to marketing. The SEO tactics doubled my site’s lead generation.

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What You’ll Master
  • ✔ Content Marketing Strategy: Develop a results-driven plan targeting high-intent keywords for conversions.
  • ✔ Pain Point SEO: Identify customer pain points and rank for lead-generating search terms.
  • ✔ Keyword Research: Find and prioritize bottom-of-funnel keywords to attract qualified traffic.
  • ✔ Content Writing Techniques: Write authoritative, product-focused content that converts readers into leads.
  • ✔ Product Copywriting: Embed persuasive product value propositions within blog posts effectively.
  • ✔ Content Promotion: Execute strategies to amplify content reach beyond basic social sharing.
  • ✔ Conversion Optimization: Optimize content with text-based CTAs for higher lead generation.
  • ✔ Google Analytics Reporting: Track and attribute leads to specific content using custom reports.
  • ✔ ROI Calculation: Use a provided calculator to measure content marketing return on investment.
  • ✔ Customer Research: Conduct research to understand audience needs and tailor content accordingly.
  • ✔ Writer Recruitment: Identify, test, and hire skilled writers for quality content production.
  • ✔ Case Study Analysis: Study real-world examples like Leadfeeder to apply proven tactics.
  • ✔ Content Distribution: Learn advanced methods to distribute content for maximum visibility.
  • ✔ Lead Generation Tactics: Build mid- and bottom-funnel content to drive demos and trials.
  • ✔ Practical Execution: Apply a four-step process to create and scale a content program.
Why trust the creator?

Benji Hyam is the co-founder of Grow and Convert, a content marketing agency based in San Francisco, California. With a background in marketing for companies like ThinkApps, he identified gaps in traditional agency services—particularly their focus on traffic over leads—which inspired him to start Grow and Convert with Devesh Khanal in 2017. Hyam has over six years of experience scaling content strategies for dozens of clients, generating thousands of conversions through SEO and content marketing. He’s known for developing the “Pain Point SEO” framework and sharing actionable insights via the agency’s blog and social media. His expertise stems from hands-on experimentation and a commitment to measurable results, making him a respected voice in the content marketing community.

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