Name: How To Launch An Agency-Focused Partner Program
SKU: 18490
Availability: InStock
Rating: 5.00 (4 reviews)

How To Launch An Agency-Focused Partner Program

Rated 5.00 out of 5 based on 3 customer ratings

(4 customer reviews)

$38.99

This course teaches how to create effective agency-focused partner programs. It covers strategies for software-agency collaboration.

Creator : Alex Glenn

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Product detail

What You will Learn

✔ Understanding Agency Needs: How agencies evaluate and select software partners based on their goals and clients’ needs.
✔ Building Trust in Partnerships: Strategies to foster trust and communication between agencies and software providers for long-term success.
✔ Mutual Benefit Structures: Designing partnership models that ensure equal value for both agencies and software companies.
✔ Agency “Double-Down” Concept: Exploring why agencies commit exclusively to one software per category and its implications.
✔ Partner Program Frameworks: Step-by-step guidance on creating a scalable and effective partner program for agencies.
✔ Software Selection Criteria: What motivates agencies to align with, refer, or resell specific software solutions.
✔ Resource Allocation: How agencies dedicate resources to mastering software and building services around it.
✔ Product Roadmap Feedback: Teaching agencies to provide valuable input to software companies for mutual growth.
✔ Partner Enablement: Techniques to equip agency partners with the tools and knowledge to succeed.
✔ Tracking and PRM Setup: Choosing tools and systems to monitor partnership performance and progress effectively.
✔ Referral and Co-Marketing: Leveraging partnerships for referrals, co-marketing opportunities, and increased visibility.
✔ White-Labeled Solutions: Insights into offering fully white-labeled software solutions through partnerships.
✔ Converting Traffic via Directories: Using partner directories to turn website visitors into leads or partners.
✔ Agency Retainer Systems: Building retainer-based services powered by software partnerships for steady revenue.
✔ Channel Program Development: Best practices for launching and scaling a channel program with agency partners.

About Creator

Alex Glenn is the founder of Partnerhub® and an experienced professional in digital marketing and partnership strategies. With a background in running a digital agency called Right 2 Revenue, he focused on client acquisition funnels across various industries. He later served as Vice President of Growth for platforms like Carlease.com and Curiosity.com, where he relied heavily on partnerships to scale brands quickly. Glenn’s expertise stems from years of working with agencies and SaaS companies, giving him deep insight into the agency-software dynamic. He created this course to share his knowledge and help others build effective partner programs.

Features

✔ Expert-Led Classes: 12 lessons taught by 10 industry experts with proven partnership success.
✔ Practical Resources: Over a dozen internal tools and templates to implement strategies effectively.
✔ Real-World Insights: Lessons from agency founders and software leaders on scaling partnerships.
✔ Focus on Agency Perspective: Deep dive into why agencies partner and how to align with their goals.
✔ Actionable Steps: Clear, step-by-step guidance for launching and managing a partner program.
✔ Updated Content: Includes additional classes on landing pages and program promotions post-launch.
✔ Partnership Ecosystem: Explores the broader tech ecosystem and its impact on agency growth.
✔ Self-Paced Learning: Flexible structure allows participants to learn at their own convenience.
✔ Community Access: Opportunity to connect with other learners and experts for ongoing support.
✔ Video and PDF Materials: Comprehensive multimedia resources for a richer learning experience.

FAQs

Yes, it includes strategies tailored for agencies of all sizes, including small ones.

Absolutely, you get lifetime access to all course content and future updates.

Yes, the course features real-world case studies from experts and founders.

Definitely, it breaks down what software companies seek in agency partnerships.

Description

Alex Glenn’s “How To Launch an Agency-Focused Partner Program” is an educational program designed to guide participants through the process of establishing successful partnerships between agencies and software companies. The course emphasizes the importance of mutual benefits, trust, and communication as foundational elements for these relationships. Spanning 12 actionable classes, it draws on insights from 10 partner program and channel experts to provide a comprehensive understanding of the agency-software dynamic. Participants will explore how agencies choose software partners and the risks they undertake in committing to specific tools. The course also includes practical lessons on structuring partnerships that drive growth for both parties. It is tailored for agency owners, software providers, and partnership managers looking to deepen their expertise in this area.

Reviews (4)

4 reviews for How To Launch An Agency-Focused Partner Program

Rachel M – July 9, 2025

Rated 5 out of 5
This course revolutionized how I approach agency partnerships. The expert insights gave me a clear roadmap to success.
James K – July 9, 2025

Rated 5 out of 5
Alex’s course simplified complex partnership concepts. My agency now thrives thanks to these strategies.
Priya S – July 9, 2025

Rated 5 out of 5
I learned to build trust with software partners. It’s transformed my business operations and revenue.
Liam H – July 9, 2025

Rated 5 out of 5
The resources and lessons were gamechangers. I confidently launched a partner program that works.

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