How To Launch An Agency-Focused Partner Program

What’s Included

• ✔ Expert-Led Classes: 12 lessons taught by 10 industry experts with proven partnership success.
• ✔ Practical Resources: Over a dozen internal tools and templates to implement strategies effectively.
• ✔ Real-World Insights: Lessons from agency founders and software leaders on scaling partnerships.
• ✔ Focus on Agency Perspective: Deep dive into why agencies partner and how to align with their goals.
• ✔ Actionable Steps: Clear, step-by-step guidance for launching and managing a partner program.
• ✔ Updated Content: Includes additional classes on landing pages and program promotions post-launch.
• ✔ Partnership Ecosystem: Explores the broader tech ecosystem and its impact on agency growth.
• ✔ Self-Paced Learning: Flexible structure allows participants to learn at their own convenience.
• ✔ Community Access: Opportunity to connect with other learners and experts for ongoing support.
• ✔ Video and PDF Materials: Comprehensive multimedia resources for a richer learning experience.

Course Description

Alex Glenn’s “How To Launch an Agency-Focused Partner Program” is an educational program designed to guide participants through the process of establishing successful partnerships between agencies and software companies. The course emphasizes the importance of mutual benefits, trust, and communication as foundational elements for these relationships. Spanning 12 actionable classes, it draws on insights from 10 partner program and channel experts to provide a comprehensive understanding of the agency-software dynamic. Participants will explore how agencies choose software partners and the risks they undertake in committing to specific tools. The course also includes practical lessons on structuring partnerships that drive growth for both parties. It is tailored for agency owners, software providers, and partnership managers looking to deepen their expertise in this area.