Name: Mini-Course: Marketing New Products Right
SKU: 19162
Availability: InStock
Rating: 5.00 (4 reviews)

Mini-Course: Marketing New Products Right

Rated 5.00 out of 5 based on 3 customer ratings

(4 customer reviews)

$28.99

This mini-course by Chris Lema teaches effective strategies for marketing new digital products. It focuses on avoiding common pitfalls and accelerating product success through proven paradigms.

Creator : Chris Lema

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Product detail

What You will Learn

✔ Identifying common product marketing mistakes
✔ Crafting a compelling product positioning strategy
✔ Streamlining development with focused paradigms
✔ Building effective new product launch plans
✔ Understanding customer needs for product fit
✔ Leveraging feedback to refine marketing efforts
✔ Accelerating business growth through smart launches
✔ Aligning team efforts for product success
✔ Avoiding overcomplication in digital product marketing

About Creator

Chris Lema is a seasoned business coach, product strategist, and former CEO with decades of experience in digital product development and marketing. Known for his work with startups and major brands in the WordPress ecosystem since 2005, he’s helped companies launch successful products and achieve profitable exits. Lema has spoken at numerous industry events like WordCamps and founded CaboPress, a conference for WordPress business owners. Currently, he serves as VP of Products at Liquid Web, managing a leading platform for WooCommerce stores. His expertise lies in simplifying complex strategies into actionable insights, making him a trusted voice in product marketing and business growth.

Features

✔ Short, digestible lessons for busy learners
✔ Focuses on four key marketing paradigms
✔ Avoids common product launch mistakes
✔ Practical strategies for digital products
✔ Delivered by an industry veteran
✔ Emphasizes actionable steps over theory
✔ Tailored for entrepreneurs and managers
✔ Supports business growth through launches
✔ Simplifies complex marketing concepts
✔ Offers frameworks for immediate use

FAQs

The course tackles challenges by identifying pitfalls and offering practical paradigms to overcome them.

Yes, while focused on digital products, the principles are adaptable to physical product launches too.

Absolutely, Chris Lema uses his extensive experience to illustrate concepts with practical examples.

Definitely, it’s designed for anyone launching products, including solo business owners.

Description

This mini-course, “Marketing New Products Right,” is designed to guide participants through the essentials of launching and promoting new digital products. Created by Chris Lema, it condenses years of product marketing expertise into a concise format, emphasizing practical frameworks over theoretical fluff. Learners explore how to sidestep frequent mistakes that derail product launches, such as poor positioning or misaligned strategies. The course breaks down four key paradigms that streamline the development and marketing process, ensuring a smoother path to market success. It’s tailored for entrepreneurs, product managers, and business owners looking to enhance their approach to new product introductions. Delivered in a straightforward, actionable style, it prioritizes real-world application over lengthy lessons.

Reviews (4)

4 reviews for Mini-Course: Marketing New Products Right

Rachel M – July 9, 2025

Rated 5 out of 5
This course reshaped how I launch products. The paradigms saved me time and boosted my confidence.
James P – July 9, 2025

Rated 5 out of 5
Chris’s strategies are a gamechanger. My latest product hit the ground running thanks to this.
Laura K – July 9, 2025

Rated 5 out of 5
I struggled with marketing until this course. It’s clear, practical, and incredibly effective.
Tom H – July 9, 2025

Rated 5 out of 5
The focus on avoiding mistakes was invaluable. My team’s now aligned for every launch.

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