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New Marketing Mastery

$2,494.99

Discover strategies to synchronize your marketing efforts with how today’s consumers make purchasing decisions. This course provides actionable insights to effectively reach and engage your target audience.

Author by
David Meerman Scott
Category:
Marketing, Online Business
Type of learning
Course
Rating
4.7
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Description

What’s Included

  • ✔ Comprehensive Workbook & Study Guide A 50+ page guide with exercises to implement course concepts.
  • ✔ ​ Short, Intense Video Modules Over 60 concise videos designed for quick learning and application.
  • ✔ ​ Real-World Case Studies Examples from various industries to illustrate successful marketing strategies.
  • ✔ ​ Access to a Private Online Community Engage with peers for support, feedback, and networking opportunities.
  • ✔ ​ Live Q&A Sessions with David Meerman Scott Opportunities to get personalized feedback and insights directly from the creator.
  • ✔ ​ Lifetime Access to Course Materials Unlimited access to all content and future updates.
  • ✔ ​ Mobile-Friendly Platform Access course materials on-the-go from any device.
  • ✔ ​ Certificate of Completion Recognition of your accomplishment upon finishing the course.

Course Description

The “New Marketing Mastery” course, developed by David Meerman Scott, offers a deep dive into contemporary marketing strategies that resonate with today’s buyers. Participants will explore methods to generate attention without relying on expensive advertising, focusing instead on aligning marketing practices with the natural buying journey of consumers. Through a series of engaging modules, the course covers techniques to have ideas seen by millions, strategies to reach reporters and analysts seeking expert insights, and approaches to present products and services to eager buyers at the right moment. By the end of the course, attendees will have a toolkit of actionable strategies to grow their business organically and effectively.

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What You’ll Master
  • ✔ Understanding Modern Consumer Behavior Insights into how today’s buyers make purchasing decisions.
  • ✔ ​ Content Creation Strategies Developing compelling content that resonates with your target audience.
  • ✔ ​ Social Media Engagement Techniques to effectively engage and grow your social media presence.
  • ✔ ​ Newsjacking Leveraging breaking news to inject your ideas and gain media coverage.
  • ✔ ​ Real-Time Marketing Strategies to respond to events in real-time to capture audience attention.
  • ✔ ​ Building a Fan Base Creating loyal followers who advocate for your brand.
  • ✔ ​ SEO Best Practices Optimizing content to rank higher in search engine results.
  • ✔ ​ Email Marketing Techniques Crafting emails that convert and retain customers.
  • ✔ ​ Analytics and Measurement Understanding metrics to assess and improve marketing efforts.
  • ✔ ​ Public Relations Strategies Approaches to manage and enhance your public image.
Why trust the creator?

David Meerman Scott is a renowned marketing strategist, entrepreneur, and bestselling author of 12 books, including “Fanocracy” and “The New Rules of Marketing & PR.” With a background in advising emerging companies and serving as a strategic partner in venture capital, David brings a wealth of experience to the course. His passion lies in helping others succeed by sharing innovative marketing strategies that align with the evolving digital landscape.

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