What’s Included
- ✔ Five-day live challenge
- ✔ Interactive brand voice training
- ✔ Posse Eye framework
- ✔ Four-part storytelling methodology
- ✔ Brand DNA focus
- ✔ Tools to uncover unique positioning
- ✔ Daily workbooks provided
- ✔ Guided exercises for practical learning
- ✔ Private Facebook group
- ✔ Networking with fellow participants
- ✔ Lifetime video access
- ✔ Revisit lessons anytime in portal
- ✔ Rally cry development
- ✔ Crafting a unifying brand message
- ✔ Q&A sessions included
- ✔ Direct answers from Alex Cattoni
- ✔ Authentic branding emphasis
- ✔ Avoiding fluffy or forced copy
Course Description
The Posse Eye Brand Voice Challenge is a five-day online program designed to help participants develop a distinct and consistent brand voice. Created by Alex Cattoni, it introduces the Posse Eye framework, a four-part storytelling and copywriting method focusing on positioning, values, phraseology, and audience connection. The course unfolds daily, starting with uncovering brand DNA and culminating in a unified brand rally cry. Participants learn to align their messaging with customer values through structured lessons and practical exercises. It’s aimed at entrepreneurs, marketers, and copywriters seeking to enhance their storytelling strategies without feeling forced or inauthentic. By the end, learners produce a comprehensive brand voice guide applicable across marketing channels.
Ravi P –
The exercises transformed how I connect with customers. My brand finally feels like me.
Lena K –
I struggled with generic copy until this course. The rally cry united my marketing perfectly.
Milo J –
Alex’s framework gave my business a standout voice. Clients noticed the difference instantly.
Tara S –
This challenge clarified my brand’s messy identity. Now my messaging feels authentic and cohesive.