Name: Posse Eye Brand Voice Challenge
SKU: 18922
Availability: InStock
Rating: 5.00 (4 reviews)

Posse Eye Brand Voice Challenge

Rated 5.00 out of 5 based on 3 customer ratings

$196.99

The Posse Eye Brand Voice Challenge teaches authentic branding in five days. Alex Cattoni guides participants to craft a magnetic brand voice.

Creator : Alex Cattoni

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Product detail

What You will Learn

✔ Brand DNA discovery
✔ Defining your unique positioning strategy
✔ Customer value alignment
✔ Connecting with audience motivations
✔ Storytelling fundamentals
✔ Crafting narratives for brand trust
✔ Voice tone development
✔ Establishing consistent communication style
✔ Power values identification
✔ Pinpointing core brand principles
✔ Phraseology creation
✔ Building memorable brand-specific language
✔ Rally cry formulation
✔ Unifying message for audience loyalty
✔ Messaging consistency techniques
✔ Applying voice across platforms
✔ Authentic branding skills
✔ Avoiding generic or forced copy

About Creator

Alex Cattoni is a Vancouver-based copywriting expert and founder of The Copy Posse, launched in 2019. With nearly 20 years in marketing, she’s driven multi-million-dollar growth for brands like Mindvalley, where she served as Creative Director starting in 2008. Named 2022’s Marketer of the Year by DigitalMarketer and voted the #1 most popular copywriter globally in 2023 by Copywriting.org, she’s a leader in authentic branding and direct response marketing. After founding her consultancy in 2011, she built a community of over 500,000 through YouTube and her courses. Cattoni’s expertise blends storytelling strategies with proven conversion tactics, making her a sought-after mentor in the copywriting world.

Features

✔ Five-day live challenge
✔ Interactive brand voice training
✔ Posse Eye framework
✔ Four-part storytelling methodology
✔ Brand DNA focus
✔ Tools to uncover unique positioning
✔ Daily workbooks provided
✔ Guided exercises for practical learning
✔ Private Facebook group
✔ Networking with fellow participants
✔ Lifetime video access
✔ Revisit lessons anytime in portal
✔ Rally cry development
✔ Crafting a unifying brand message
✔ Q&A sessions included
✔ Direct answers from Alex Cattoni
✔ Authentic branding emphasis
✔ Avoiding fluffy or forced copy

FAQs

Yes, it’s tailored for entrepreneurs at any scale to build brand identity.

Absolutely, the framework enhances consistency across all marketing platforms.

Yes, it focuses on unique positioning to differentiate your brand effectively.

Yes, you’ll finish with a practical guide for immediate application.

Description

The Posse Eye Brand Voice Challenge is a five-day online program designed to help participants develop a distinct and consistent brand voice. Created by Alex Cattoni, it introduces the Posse Eye framework, a four-part storytelling and copywriting method focusing on positioning, values, phraseology, and audience connection. The course unfolds daily, starting with uncovering brand DNA and culminating in a unified brand rally cry. Participants learn to align their messaging with customer values through structured lessons and practical exercises. It’s aimed at entrepreneurs, marketers, and copywriters seeking to enhance their storytelling strategies without feeling forced or inauthentic. By the end, learners produce a comprehensive brand voice guide applicable across marketing channels.

Reviews (4)

4 reviews for Posse Eye Brand Voice Challenge

Tara S – July 9, 2025

Rated 5 out of 5
This challenge clarified my brand’s messy identity. Now my messaging feels authentic and cohesive.
Milo J – July 9, 2025

Rated 5 out of 5
Alex’s framework gave my business a standout voice. Clients noticed the difference instantly.
Lena K – July 9, 2025

Rated 5 out of 5
I struggled with generic copy until this course. The rally cry united my marketing perfectly.
Ravi P – July 9, 2025

Rated 5 out of 5
The exercises transformed how I connect with customers. My brand finally feels like me.

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