“The Paid Launch Formula™” is a three-part, self-paced online course designed for coaches and course creators aiming to build and scale profitable product launches. Hosted on its dedicated site, it introduces a pay-to-play framework that warms up audiences before pitching higher-priced programs, ensuring higher conversions. The curriculum spans designing a paid launch event, engaging participants, and closing sales for online courses or coaching offers. It’s grounded in Joel Marion’s extensive experience with launches that achieve 10%+ conversion rates, far surpassing traditional freebie models. The course is practical, avoiding fluff, and provides a repeatable system for consistent results. It’s ideal for entrepreneurs seeking to attract committed customers and recoup ad spend early.


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Kelly N –
This course transformed my launches from free to profitable. I doubled my revenue with Joel’s paid strategy!
Brian J –
The Paid Launch Formula gave me a clear sales roadmap. My first paid event converted at 15%—unbelievable results!
Tara L –
I was skeptical, but Joel’s tactics really work. I recouped ad spend before pitching my course!
Greg P –
The engagement strategies kept my audience hooked. I closed more highticket sales than ever!