The Write & Ignite Challenge Program is a concise, five-day online course focused on crafting effective sales pages for businesses or portfolios. Created by Alex Cattoni, it introduces participants to a structured sales page formula that blends storytelling with direct response marketing techniques. The program unfolds daily, starting with understanding customer psychology and building an offer matrix, followed by drafting a full sales page. Participants learn to refine their copy with persuasive headlines, seamless transitions, and formatting tips rooted in conversion strategies. It’s designed for copywriters and entrepreneurs aiming to enhance their copywriting skills without prior experience required. The course emphasizes practical application, culminating in a completed sales page draft by the end.


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Clara M –
This course turned my vague ideas into a killer sales page. The stepbystep formula made writing so much easier.
Liam T –
Alex’s insights on hooks totally hooked my audience. My conversions spiked after applying her techniques.
Nadia K –
I had zero copywriting experience, but this broke it down perfectly. My first client loved the result!
Owen P –
The offer matrix changed how I pitch my services. It’s simple yet incredibly powerful.