Apostle Incubator: CSULB Community

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    Entrepreneurship · Workshop

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    The Apostle Incubator runs every Tuesday evening on the CSULB campus, welcoming students, staff, and faculty at any stage of their entrepreneurial journey. Sessions are drop-in friendly, meaning participants can join mid-program without committing to every session. The community is described as inclusive and collaborative, bringing together aspiring founders from various cultural backgrounds and industries. A business ideation competition at the end of each semester gives participants a real opportunity to pitch their ideas.

    About the creator

    CSULB Institute for Innovation and Entrepreneurship (IIE) Lead Director: Dr. Wade Martin

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    Entrepreneurship and Business Education

    CSULB Institute for Innovation and Entrepreneurship (IIE) Lead Director: Dr. Wade Martin

    Apostle Incubator: CSULB Community

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    Dr. Wade Martin is a Professor of Economics and Director of the Institute for Innovation and Entrepreneurship at California State University, Long Beach. He specializes in risk analysis, business development, and local economic sustainability. His work spans global organizations including the World Bank and U.S. Agency for International Development, and he has been a commentator on NPR Marketplace.

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    Program Overview

    Workshop

    Learning format

    Entrepreneurship

    Subcategory

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    Price

    English

    Course language

    What You'll Learn

    • How to apply design thinking to generate startup ideas
    • How to identify and connect with your target customers
    • How to build and present a Business Model Canvas
    • How to validate your idea through customer discovery research
    • How to craft a compelling value proposition for your startup
    • How to analyze competitors and size your market opportunity
    • How to create a prototype or mockup to test your concept
    • How to write a structured business plan and financial projections
    • How to protect your intellectual property as a founder
    • How to pitch your business idea confidently to an audience

    Best For

    • CSULB students exploring their first business idea
    • Faculty or staff considering launching a side venture
    • Aspiring founders with no prior business experience
    • Entrepreneurs who want to refine an existing startup concept
    • Anyone who wants low-commitment, structured startup education
    • People looking to connect with a local entrepreneurial community

    Not For

    • Entrepreneurs seeking investor introductions or funding access
    • Founders who need advanced or technical startup mentorship
    • Non-CSULB community members (a separate SoCal track exists for them)
    • People looking for an online or self-paced learning option
    • Those who need a recognized certificate or credential upon completion
    • Founders past the early ideation stage seeking scale-focused support

    What's included

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