Account Based Marketing: B2B Marketing, Lead Generation

Account Based Marketing (ABM) has revolutionized how B2B companies target high-value clients, moving away from broad, generic campaigns toward highly personalized, account-specific strategies. This masterclass by Dekker the Marketer provides a practical, step-by-step framework to identify, engage, and convert high-yield accounts using modern ABM methodologies. Students will explore how to align marketing and sales teams, build highly accurate target account lists (TALs), and design personalized content funnels that resonate with key stakeholders. By focusing on demand generation and precise audience segmentation, the course demystifies the technical setup of multi-channel ABM campaigns, including IP targeting, LinkedIn advertising, and direct personalized outreach. Whether you are a business development specialist, a digital marketer looking to transition to B2B, or an entrepreneur aiming to secure enterprise clients, this course equips you with the exact playbook needed to accelerate your sales cycle. Through real-world examples, you will learn to measure ABM success using key performance indicators like account engagement scores and pipeline velocity, ensuring every marketing dollar spent directly translates into highly qualified enterprise pipeline.