Complete Local SEO Course: Google Business Profile 2026

Stuart Wesselby's Complete Local SEO Course: Google Business Profile 2026 offers a highly practical, forward-looking roadmap for businesses aiming to dominate local search results. Designed for local business owners, digital marketing professionals, and aspiring SEO consultants, this comprehensive program bridges the gap between traditional optimization techniques and cutting-edge artificial intelligence. Students will master the core fundamentals of Google Maps optimization, learning how to configure and refine their Google Business Profiles to capture maximum visibility in the coveted Map Pack. The course places a heavy emphasis on modern workflows, incorporating AI tools like ChatGPT to streamline tedious keyword research and content creation tasks. Beyond basic setups, learners dive deep into technical on-page SEO, local schema markup implementation, and the strategic curation of citation directories. Stuart also addresses advanced marketing strategies, including CTR manipulation concepts, backlink building specifically tailored for local authority, and effective management of multi-location enterprises. By the end of this 7.5-hour journey, participants will have a clear, actionable strategy to drive high-intent local traffic, improve organic engagement, and accurately measure their ROI using Google Analytics and Search Console.