Business development and sales processes - a bird's eye view
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Unclaimed ProfileMastering the landscape of business development and modern sales requires more than just knowing how to pitch—it demands a holistic, strategic understanding of the entire sales pipeline. This comprehensive course, designed by industry experts Matthieu Bout, Joppe Ballet, and Maarten Goedemé, offers a bird's-eye view of high-level business development and sales execution. Designed for aspiring sales professionals, entrepreneurs, and team leaders, this program serves as an ultimate playbook for preparing, pitching, and persuading prospective clients with confidence. Throughout the curriculum, learners dive deep into foundational and advanced sales techniques, including consultative and solution-based selling strategies. You will gain actionable insights into identifying customer pain points, building authentic trust rapidly, and leveraging modern sales technologies to optimize workflows. Beyond individual selling, the course equips you with the tools needed to manage high-performing sales teams, implement key performance indicators (KPIs), and overcome difficult objections. Whether you are aiming to master lead generation or refine your customer retention strategies, this program provides a clear, structured roadmap to drive sustainable business growth and elevate your sales career to the next level.
About the creator
Matthieu Bout, Joppe Ballet, Maarten Goedemé
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Reviews
Matthieu Bout, Joppe Ballet, and Maarten Goedemé represent a powerhouse team of business educators dedicated to demystifying the complexities of modern corporate management and entrepreneurship. With an extensive curriculum spanning over a dozen courses, their approach is deeply rooted in structured, model-based learning that strips away academic abstraction to focus on direct application. Their collaborative teaching philosophy centers on the conviction that high-level business success is not a matter of luck but a repeatable process based on proven frameworks. By blending their collective expertise in sales operations, C-level management, and strategic business development, they provide students with a comprehensive toolkit…Show more
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Program Overview
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Price
Price may change · updated within 1–2 weeks
Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- You’ll get equipped with tools to understand your customer’s needs deeply
- Different sales techniques, including consultative selling and solution selling
- You’ll learn how to build trust fast
- Identifying pain points and challenges that customers face
- You’ll gain insight into managing a sales team, including setting goals, coaching team members, and using KPIs to drive results
- Strategies for overcoming objections and closing deals
- The importance of customer satisfaction and retention in sales
- The impact of technology on sales and sales processes
- Understanding the role of sales in business
- You’ll master prospecting and lead generation
- Finally, you’ll walk away with a clear action plan for continued growth
Best For
- Aspiring sales professionals looking to understand the full sales lifecycle
- Entrepreneurs who need to build and manage a structured business development process
- Early-stage sales managers seeking a comprehensive framework for team performance
- B2B professionals aiming to transition into consultative and solution-based selling
Not For
- Experienced sales executives looking for highly niche or industry-specific tactical hacks
- Individuals seeking technical training on specific CRM software features
- People looking for a quick, 'get-rich-quick' style sales script collection
- Those who prefer hands-on role-playing workshops over strategic overview material
What's included
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