Business Administration: Management, Marketing & Finance

This comprehensive course, led by Konstantinos Karanikolas, serves as an essential primer for anyone looking to master the fundamentals of business administration. Designed specifically for aspiring entrepreneurs, newly promoted managers, and career switchers, the curriculum bridges the gap between theoretical frameworks and real-world execution. Students explore core business pillars, beginning with management principles such as the POLC cycle (planning, organizing, leading, controlling) and organizational design. The marketing segment demystifies the STP process (segmentation, targeting, positioning) and the traditional marketing mix, using iconic case studies from global brands like Apple, Amazon, and Nike. Learners also dive into operations, examining supply chain dynamics and process bottlenecks, before tackling financial essentials. This financial module equips students with the ability to read key financial statements, conduct break-even analyses, and construct functional budgets. By synthesizing strategy, marketing, operations, and finance, the course empowers learners to draft concrete business plans and make data-driven decisions that drive organizational growth. Ultimately, participants walk away with practical, actionable skills, including a completed Business Model Canvas and a structured budget, ensuring they can contribute strategically to any enterprise.