Business Administration: Management, Marketing & Finance By Konstantinos Karanikolas
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Business Administration: Management, Marketing & Finance · Program
About this program
Business Administration: Management, Marketing & Finance
Online Course
Learning format
Operations
Subcategory
English
Course language
$19.99
Price
Price may change · updated within 1–2 weeks
Official program page
What you'll learn in Business Administration: Management, Marketing & Finance
- Explain how businesses create, deliver, and capture value across stakeholders using real-world examples from Apple, Amazon, Nike, and Coca-Cola.
- Distinguish internal vs. external factors in the business environment and evaluate their impact on strategy and operations.
- Compare common ownership forms (sole proprietorship, partnership, corporation, LLC) and identify basic trade-offs for different contexts.
- Apply the Business Model Canvas to map Amazon’s multi-sided model (e-commerce, Prime, AWS) and identify key revenue and cost drivers.
- Use SWOT analysis to assess brand strength, competitive risks, and market opportunities, illustrated with Coca-Cola and Nike.
- Describe management’s POLC cycle (planning, organizing, leading, controlling) and relate leadership styles to execution quality.
- Differentiate organizational structures (functional, divisional, matrix) and recommend a structure aligned to strategy and product lines.
- Conduct a basic competitive analysis and articulate a compelling competitive advantage grounded in customer value.
- Outline core operations concepts (process flow, capacity, bottlenecks) and propose simple improvements to throughput and service quality.
- Explain supply chain fundamentals (suppliers, inventory, logistics) and connect them to customer experience and profitability.
- Execute an STP process (segmentation, targeting, positioning) and draft a positioning statement using Apple/Nike as case references.
- Translate the marketing mix (product, price, place, promotion) into a cohesive go-to-market plan including key digital channels.
- Read and connect the three financial statements (income statement, balance sheet, cash flow) to evaluate basic business health.
- Calculate break-even in units and revenue, and interpret sensitivity to price, cost, and volume changes for decision support.
- Build a simple monthly budget and track variances to inform resource allocation and cash management.
- Identify funding options for early-stage initiatives and explain working capital considerations for day-to-day operations.
- Integrate strategy, marketing, operations, HR, and finance into a one-page mini business plan using the provided templates.
- Produce three practical deliverables: a completed Business Model Canvas, a budget with break-even analysis, and an STP-based positioning statement.
What's Included in Business Administration: Management, Marketing & Finance
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