Sales and Business Case Development
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Unclaimed ProfileIn today's competitive corporate landscape, bridging the gap between sales proficiency and structured strategic planning is essential. The 'Sales and Business Case Development' course, created by Sorin Dumitrascu, offers a comprehensive roadmap for professionals looking to master these critical commercial skills. This program starts by unpacking basic sales notions, clarifying the distinction between sales and marketing, and exploring how modern sales trends influence current buyer-seller dynamics. Learners will gain a deep understanding of consumer versus organizational buying behavior, enabling them to navigate complex sales cycles with confidence. Beyond foundational sales techniques, the course focuses heavily on the art of business case development. You will learn how to design, research, and align projects with corporate strategies to secure critical decision-maker buy-in. By understanding the core elements, marketing components, and financial reasoning behind a persuasive business case, you will be equipped to present high-impact documentation. Whether you are an aspiring sales professional, a project manager seeking project approvals, or an entrepreneur pitching to stakeholders, this course provides the strategic tools to justify initiatives and drive commercial success.
About the creator
Sorin Dumitrascu
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Sorin Dumitrascu is a seasoned management educator and consultant dedicated to helping professionals translate high-level strategies into practical, everyday business successes. With a deep focus on operations management, business execution, and personal productivity, Sorin designs courses that demystify complex corporate structures and workflows. His instructional approach is built on clarity, systematic frameworks, and actionable execution plans. Rather than presenting abstract theories, Sorin guides learners through concrete methodologies such as operations scheduling, forecasting, capacity planning, and business case development. He believes that even the most brilliant business strategy is worthless without the disciplined processes and effective time management habits required to…Show more
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Program Overview
Learning format
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Price
Price may change · updated within 1–2 weeks
Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- distinguish between the roles of marketing and sales, match the key competencies to how they contribute to success in sales
- recognize the effects recent sales trends have had on the buyer-seller relationship
- understand the differences between organizational and consumer buying
- recognize the benefits of understanding consumer buying behavior , and match stages of the sales cycle to examples
- understand the benefits, functions, elements and marketing components of a good business case
- research and align your project with given business processes and corporate strategy, and identify the best arguments to convince decision makers
- build and design your business case documentation for impact and persuasion
Best For
- Sales professionals aiming to transition into consultative and strategic B2B roles.
- Project managers and team leads who need to justify new initiatives to executive leadership.
- Entrepreneurs and startup founders seeking to craft compelling business cases for stakeholders.
- Corporate employees tasked with securing funding or organizational buy-in for internal projects.
Not For
- Individuals seeking entry-level sales scripts or cold-calling training.
- Professionals looking for advanced financial modeling or complex accounting certification.
- Learners who want a marketing-specific course focused solely on digital advertising tactics.
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