Business English: Marketing & Sales By Peter Alkema
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Business English: Marketing & Sales · Program
About this program
Business English: Marketing & Sales
Online Course
Learning format
Sales
Subcategory
English
Course language
$27.99
Price
Price may change · updated within 1–2 weeks
Official program page
What you'll learn in Business English: Marketing & Sales
- Recall essential marketing and sales terms when discussing business strategies with peers.
- Explain the importance of clear communication for marketing success in team meetings.
- Apply key business vocabulary during international marketing conversations.
- Analyze real-life communication barriers in global marketing during group discussions.
- Evaluate effective marketing and sales partnership cases in collaborative workshops.
- Identify the stages of the product lifecycle during product planning sessions.
- Use product lifecycle vocabulary to describe product development in reports.
- Adapt sales techniques to specific product lifecycle stages in simulation exercises.
- Define types of market research and research vocabulary in project drafts.
- Present market research findings to stakeholders during mock presentations.
- Describe brand identity and positioning using correct terminology in branding meetings.
- Develop brand messages tailored for different audiences in role-playing scenarios.
- Communicate promotional offers clearly using industry terms during campaign planning.
- Segment target markets and articulate customer profiles in team discussions.
- Explain lead generation methods and their effectiveness during sales meetings.
- Structure a persuasive sales pitch using compelling language during practice sessions.
- Demonstrate polite negotiation strategies in simulated client negotiations.
- Respond to customer objections confidently using appropriate English phrases in exercises.
- Summarize sales data trends and growth using key analytics vocabulary in reports.
- Create culturally adapted content for international marketing campaigns in assignments.
What's Included in Business English: Marketing & Sales
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