Business English: Marketing & Sales
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Unclaimed ProfileIn today's globalized marketplace, mastering the nuances of English is essential for driving successful marketing campaigns and closing high-impact sales deals. This comprehensive course, designed by Peter Alkema, focuses heavily on practical language skills tailored specifically for modern sales and marketing professionals. Students will dive deep into industry-specific terminology, learning how to articulate product lifecycles, present detailed market research findings, and define brand positioning with absolute confidence. Throughout the curriculum, participants explore real-world scenarios, such as structuring persuasive sales pitches, negotiating politely yet firmly with international clients, and overcoming common communication barriers in multicultural teams. By bridging the gap between linguistic theory and tactical sales execution, the course empowers learners to draft compelling promotional campaigns, segment target markets accurately, and handle client objections gracefully in English. Whether you are an aspiring marketer looking to participate more actively in international team meetings or an experienced sales representative aiming to expand your global reach, this course provides the practical templates, vocabulary, and confidence needed to elevate your professional communication and accelerate your business career.
About the creator
Peter Alkema
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Peter Alkema is a highly versatile educator and business professional who bridges the gap between creative design, emerging technologies, and strategic business leadership. With a robust background in driving organizational change and digital transformation, Peter has structured his courses to help professionals, entrepreneurs, and creatives navigate the rapidly shifting modern workplace. His instructional catalog spans a diverse array of critical modern skills, ranging from hands-on creative suites like Adobe Photoshop, Illustrator, and Premiere Pro to advanced AI workflows featuring ChatGPT and Midjourney. Peter’s pedagogical approach is rooted in practical application and structural clarity, ensuring that complex theories—such as design thinking,…Show more
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Program Overview
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Price may change · updated within 1–2 weeks
Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- Recall essential marketing and sales terms when discussing business strategies with peers.
- Explain the importance of clear communication for marketing success in team meetings.
- Apply key business vocabulary during international marketing conversations.
- Analyze real-life communication barriers in global marketing during group discussions.
- Evaluate effective marketing and sales partnership cases in collaborative workshops.
- Identify the stages of the product lifecycle during product planning sessions.
- Use product lifecycle vocabulary to describe product development in reports.
- Adapt sales techniques to specific product lifecycle stages in simulation exercises.
- Define types of market research and research vocabulary in project drafts.
- Present market research findings to stakeholders during mock presentations.
- Describe brand identity and positioning using correct terminology in branding meetings.
- Develop brand messages tailored for different audiences in role-playing scenarios.
- Communicate promotional offers clearly using industry terms during campaign planning.
- Segment target markets and articulate customer profiles in team discussions.
- Explain lead generation methods and their effectiveness during sales meetings.
- Structure a persuasive sales pitch using compelling language during practice sessions.
- Demonstrate polite negotiation strategies in simulated client negotiations.
- Respond to customer objections confidently using appropriate English phrases in exercises.
- Summarize sales data trends and growth using key analytics vocabulary in reports.
- Create culturally adapted content for international marketing campaigns in assignments.
Best For
- Non-native English speakers working in international sales or marketing roles.
- Professionals preparing for global client meetings, pitches, and negotiations.
- Aspiring marketers aiming to improve their technical vocabulary and professional presence.
- Team members in multicultural environments looking to communicate brand strategies more effectively.
Not For
- Native English speakers looking to improve general business communication skills.
- Individuals seeking deep dives into advanced data analytics or financial modeling.
- Beginners with very limited English proficiency who lack basic conversational foundations.
- Students looking for a course focused on general English grammar rather than industry-specific application.
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