Business Canvas & Feasibility Research: Startup 101

The "Business Canvas & Feasibility Research: Startup 101" course, crafted by industry strategist Eli Villicana, offers an essential blueprint for aspiring entrepreneurs, startup founders, and business strategists looking to de-risk their new ventures. De-risking is a major theme in modern business planning, and this course addresses that directly by showing students how to transition from a simple idea to a validated, market-ready business model. Throughout the modules, learners dive deep into robust feasibility research frameworks, structured industry analysis, and targeted competitor profiling to identify lucrative market gaps. The curriculum excels at breaking down complex concepts like customer discovery, pricing strategies, and operational cost estimation into actionable, step-by-step phases. Participants will learn how to design data-backed pricing models, evaluate marketing channels for optimal customer acquisition, and utilize a quantitative scoring system to objectively measure whether a business concept is viable for launch. This course is ideal for anyone who wants to avoid costly mistakes by thoroughly validating their startup hypothesis before committing significant capital. By the end of this program, students possess a clear, actionable roadmap, a validated business canvas, and the confidence needed to pitch to investors or launch their enterprise successfully in today's competitive landscape.