Email Marketing with Dekker: Cold Email Marketing & More!
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Unclaimed ProfileMastering the art of outbound sales requires a strategic approach to digital communication, and 'Email Marketing with Dekker: Cold Email Marketing & More!' delivers a comprehensive blueprint for achieving exactly that. Created by Dekker the Marketer, this 10-hour masterclass is designed for entrepreneurs, freelancers, business development representatives, and agency owners who want to scale their client acquisition through cold outreach. Unlike generic marketing guides, this course dives deep into the psychology of cold email writing, teaching students how to craft compelling subject lines that boost open rates and body copy that drives high conversion rates. Learners will discover how to build high-quality lead generation lists, clean their email databases to prevent spam complaints, and set up technical infrastructure like SPF, DKIM, and DMARC records to ensure maximum deliverability. Whether you are looking to secure high-ticket B2B clients, pitch joint venture partnerships, or streamline your business development pipeline, Dekker provides actionable strategies and proven templates that turn cold prospects into warm, enthusiastic leads.
About the creator
Dekker Fraser
View full profileMarketing · United States
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Dekker Fraser is a marketing executive and Udemy instructor with over a million course enrollments. He was a Global Brand Manager for Sony PlayStation and VP of Marketing for a Google backed startup. He holds a Kellogg MBA, has authored several marketing books, and has taught digital marketing at the college level.
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Program Overview
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Price may change · updated within 1–2 weeks
Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- Design and execute high-converting cold email outreach campaigns that generate consistent B2B leads.
- Write compelling subject lines and persuasive email body copy that drastically improve open and response rates.
- Configure essential technical settings including SPF, DKIM, DMARC, and custom tracking domains to maintain high sender reputation.
- Build, segment, and clean targeted prospect lists to ensure you reach the right decision-makers without bouncing.
- Implement automated follow-up sequences that gently nudge prospects without spamming or damaging your brand reputation.
- Create scalable business development templates tailored for pitching services, booking sales calls, and closing deals.
- Analyze key campaign metrics like delivery, open, and click-through rates to continually optimize email performance.
Best For
- B2B entrepreneurs and agency owners looking to secure high-ticket clients via outbound outreach
- Sales representatives and business developers aiming to automate their lead generation pipeline
- Freelancers who need a predictable, repeatable strategy to land new projects
- Professionals looking to improve their technical email deliverability and sender reputation
Not For
- Marketers focused exclusively on B2C newsletter marketing or broad brand awareness campaigns
- Individuals seeking basic email marketing tips for mass e-commerce promotional blasts
- Those looking for a 'get rich quick' scheme without the effort of list building and testing
- Users who are unwilling to handle technical DNS settings and email infrastructure
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