Content Strategy and Planning in B2B Marketing
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Unclaimed ProfileIn the rapidly evolving landscape of B2B marketing, creating content without a cohesive roadmap is a recipe for wasted resources. The "Content Strategy and Planning in B2B Marketing" course, designed by industry expert Suhasini Kirloskar, serves as a definitive guide for professionals looking to transition from reactive content production to high-impact, strategic planning. This course is specifically tailored for content writers, seasoned marketers, and entrepreneurs who want to elevate their brand's digital presence and drive measurable lead generation. Throughout the modules, participants will explore how to align content initiatives with overarching organizational goals, construct detailed buyer personas, and map content to various stages of the B2B buyer's journey. By examining practical frameworks, learners will discover how to select the right distribution channels, manage editorial calendars, and measure content performance using key B2B metrics. Ultimately, this program empowers learners to transform their creative writing skills into structured strategic assets, ensuring every piece of content published directly contributes to pipeline growth, customer retention, and brand authority in competitive markets.
About the creator
Suhasini Kirloskar
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Suhasini Kirloskar is an accomplished marketing professional and educator specializing in B2B content strategy and planning. With years of hands-on experience navigating the complexities of high-stakes B2B marketing landscapes, Suhasini has mastered the art of transforming dry technical concepts into engaging, revenue-driving content engines. Her career is built on a foundation of constructing robust marketing frameworks, aligning cross-functional teams, and executing data-backed campaigns that consistently deliver measurable pipeline growth. As an instructor, Suhasini is dedicated to demystifying the strategic planning process for modern marketers. Her teaching style is deeply interactive and outcomes-oriented, focusing heavily on real-world applicability rather than abstract…Show more
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Program Overview
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Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- Define and execute a comprehensive B2B content strategy that directly aligns with organizational business goals and revenue targets.
- Conduct detailed audience research to construct precise B2B buyer personas and map content assets to specific stages of the customer journey.
- Develop a structured editorial planning framework, including content calendars, resource allocation plans, and workflow management systems.
- Evaluate and select the most effective B2B distribution channels, including LinkedIn, email marketing, and industry-specific syndication networks.
- Establish key performance indicators (KPIs) and utilize analytics tools to measure the ROI, lead generation capabilities, and brand impact of your content.
- Implement frameworks for repurposing core content assets into multiple formats to maximize reach and optimize production efficiency.
Best For
- B2B content marketers aiming to align editorial output with revenue goals
- Marketing managers responsible for lead generation and brand authority
- Freelance copywriters looking to transition into full-scale content strategy consulting
- Entrepreneurs managing business growth through systematic digital content efforts
Not For
- B2C social media managers focused solely on viral trends and consumer engagement
- Beginners with no foundational understanding of digital marketing principles
- Professionals seeking technical training on specific software tools or video editing
- Individuals looking for basic copywriting techniques rather than high-level strategic frameworks
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