Video School

    Copywriting: Master Content Writing & Copy Writing

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    Copywriting · Online Course

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    This comprehensive training program by Video School is meticulously designed to bridge the gap between creative writing and high-converting marketing strategy. Perfect for aspiring freelance copywriters, digital marketers, and business owners, the curriculum covers vital facets of modern commercial writing. Learners will dive deep into crafting compelling headlines that instantly grab attention, designing high-converting landing pages, and writing promotional emails that drive actual sales. Beyond basic copy structures, the course explores content creation for diverse platforms, including engaging social media posts, YouTube video scripts, and commercial campaigns. Students will gain practical insights into establishing a distinct brand voice, conducting thorough competitor analysis, and navigating the differences between B2B and B2C communication. Crucially, the course supports professional growth by teaching students how to build a stellar portfolio from scratch and secure high-paying clients. By the end of this journey, participants will possess a solid, action-oriented foundation in copywriting that delivers measurable business results.

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    Video School

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    Reviews

    Phil Ebiner, the founder of Video School, is an online educator dedicated to helping people succeed in their creative endeavors and business marketing. With a passion for demystifying complex technical skills, Phil teaches a wide range of subjects, from graphic design theory and Adobe Illustrator to modern generative AI tools like ChatGPT. His pedagogical approach is deeply rooted in practical, project-based learning. Instead of just lecturing on concepts, Phil guides students through real-world applications, such as automating tasks with the ChatGPT API, designing brand assets in Canva, or crafting compelling short-form video content for TikTok and YouTube Reels. Having instructed…Show more

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    Program Overview

    Online Course

    Learning format

    Copywriting

    Subcategory

    $9.99 (list $59.99)

    Price

    Price may change · updated within 1–2 weeks

    English

    Course language

    What You'll Learn

    • Copy Writing that Sells: Social Media, Headlines, Email Marketing, Websites & Landing Pages, Content Writing, Copywriter
    • You will learn how to write the best copy for any part of a business or marketing campaign
    • Write better headlines that catch more attention
    • Write better copy for website landing pages
    • Write better promotional emails and product announcements
    • Write better social media posts that get more engagement
    • Write copy for audio visual content such as YouTube videos, commercials, and viral campaigns
    • Craft a complete campaign roll out strategy
    • Build a portfolio and get clients as a copywriter
    • Create a brand voice and style that works to sell
    • Understand your market and competition to better write copy
    • Know the difference between B2B and B2C marketing
    • Come away with a complete understanding of modern copywriting

    Best For

    • Aspiring freelance copywriters looking to build a professional portfolio.
    • Digital marketers aiming to improve conversion rates through persuasive writing.
    • Small business owners who need to write their own sales emails and landing pages.
    • Content creators wanting to transition into commercial and direct-response writing.

    Not For

    • Experienced copywriters seeking advanced, niche-specific conversion optimization tactics.
    • Individuals looking for training focused purely on creative writing or fiction.
    • Learners who prefer theoretical linguistics over practical, business-focused application.

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