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Unclaimed ProfileThis is one of over 100 courses inside CXL's broader marketing subscription library, so it's built for marketers who want research backed, data-driven training rather than motivational or hype-driven content. At just over 3 hours across 10 lessons, it's compact and dense, covering everything from influencer identification to compliance and measurement. Note that CXL has marked this specific course as archived, meaning it hasn't been updated to their newer production standards.
About the creator
Siim Sainas
View full profileSocial Media Research · Singapore
Data-Driven Influencer Marketing
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Siim Sainas is the founder of BrandHero and Chief Researcher behind Sumamind, with over a decade in social media research and analytics across 170+ brands and 1,500+ projects. He has worked with Pepsi, Intel, H&M, VISA, and Google, and his research has been featured in the New York Times.
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Program Overview
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Price may change · updated within 1–2 weeks
Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- Amplify influencer content for broader organic reach
- Apply FTC and ASA compliance rules to campaigns
- Negotiate long-term, value-based influencer relationships
- Structure an effective influencer campaign brief
- Evaluate brand fit and synergy with potential partners
- Identify influencers using data-driven discovery methods
Best For
- Social media and content marketers
- Growth teams focused on acquisition
- Brand managers seeking partnership strategy
- Marketers building influencer programs
Not For
- Learners wanting live cohort support
- Those needing the newest production quality
- Beginners wanting free standalone content
- Aspiring influencers wanting personal growth
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