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About BJ Fogg
Design for Behavior Change
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BJ Fogg is a behavior scientist, researcher, and author specializing in habit formation and behavior design. He is known for developing the Behavior Model and teaching methods for creating lasting habits through programs like Design for Behavior Change. Behavior Scientist and Stanford Professor
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Design for Behavior Change · Program
About this program
Design for Behavior Change
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What you'll learn in Design for Behavior Change
- Techniques to design products and experiences that shape user behavior
- Methods for creating habits through small, consistent actions
- Strategies to influence decision-making and encourage positive change
- Practical approaches to behavior modeling, motivation, and habit formation
- Insights on applying psychology and design principles to achieve lasting impact
Best For
- Product managers and UX designers who want to design products that shape user behavior effectively.
- Professionals interested in behavior design, habit formation, and applying psychology to real-world decision-making systems.
- Entrepreneurs and creators who want to build habit-forming products using proven behavior modeling frameworks.
- Learners ready to apply small, consistent actions to influence motivation, habits, and long-term behavior change.
Not For
- Beginners looking for simple step-by-step tutorials instead of behavior science frameworks requiring deeper understanding.
- People expecting quick hacks or shortcuts without applying consistent habit formation and behavior design principles.
- Individuals unwilling to experiment, test, and refine behavior change strategies through practical implementation over time.
- Buyers who need verified student reviews, testimonials, or measurable outcomes before trusting premium online courses.
What's Included in Design for Behavior Change
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