Digital Marketing & SEO (beginner to guru) By Uplatz Training
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Digital Marketing & SEO (beginner to guru) · Program
About this program
Digital Marketing & SEO (beginner to guru)
Online Course
Learning format
SEO
Subcategory
English
Course language
$11.99 (list $54.99)
Price
Price may change · updated within 1–2 weeks
Official program page
What you'll learn in Digital Marketing & SEO (beginner to guru)
- Gain end-to-end knowledge of Digital Marketing & SEO
- Prepare to become a top Digital Marketing Specialist/Manager
- Understand what is Digital Marketing and its scope
- Examine how marketing, operations, and human resources interact in real-time delivery
- Learn Digital Marketing terminologies
- Understand the different types of Digital Marketing - Paid Advertising, Email Marketing, Social Media Marketing, Video Marketing, Content Marketing, and more
- Explain SEO (Search Engine Optimization), why it is needed, how it works, components of SEO
- Define the On-page and Off-page SEO factors, Technical & Content SEO
- Learn the different SEO Tools & SEO Reporting
- Understand the concepts of Websites, Websites creation, and basic Web Design
- Apply appropriate marketing theories and frameworks
- Demonstrate cognitive understanding of abilities needed to perform online research and market research, discover, evaluate, and choose digital market prospects
- Explain emerging trends in digital marketing and critically evaluate the usage of digital marketing technologies
- Investigate and assess challenges related to adjusting to globalized marketplaces that are continuously evolving and becoming more interconnected
- Interpret the traditional marketing mix in light of a rapidly evolving and broadening spectrum of digital strategies and methods
- Recognize the value of conversion and collaborate with digital relationship marketing
- Learn Google Analytics, Google Search Console, Google Tag Manager, Google AdSense, Bing Webmaster
- Understand how to write a Blog, blog set-up for Blogger and WordPress
- Learn the end-to-end process of Keywords research, how to use Google Keyword Planner
- Understand the Local Business Listing process in Google My Business and Bing Places for Business
- Learn how to write effective client emails
- Learn Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads
- Take a deep-dive into Google Ads - Text & Search Ads, Display Ads, YouTube Ads, Smart Campaigns
- Take a deep-dive into Microsoft Advertising including Yahoo Ads
- Learn Facebook Marketing - Organic posts and Paid Marketing
- Create & Promote company page on Facebook, LinkedIn
- Learn to manage an organization's Twitter handle
- Understand how to post on Quora, Medium, EzineArticle, wikiHow, etc.
- Take a deep-dive into different Content Marketing Platforms
- Analyze ethical and cross-cultural concerns in globalized digital commerce
What's Included in Digital Marketing & SEO (beginner to guru)
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