Digital Marketing & SEO (beginner to guru)
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Unclaimed ProfileThis comprehensive training program by Uplatz Training is designed to take learners from absolute beginners to digital marketing experts. Covering a vast array of topics, the course provides a robust foundation in Search Engine Optimization (SEO), PPC advertising, social media strategy, content marketing, and web analytics. Students will dive deep into both on-page and off-page SEO, learning how to leverage technical SEO, keyword research with Google Keyword Planner, and local listings like Google My Business to boost search visibility. Beyond SEO, the curriculum explores paid campaigns across major platforms including Google Ads, Facebook, LinkedIn, and Microsoft Advertising. Additionally, learners will gain practical skills in writing engaging content for blogs, executing high-converting email marketing campaigns, and analyzing traffic using Google Analytics, Google Tag Manager, and Search Console. Perfect for aspiring digital marketing managers, entrepreneurs, and freelance consultants, this course equips you with the modern, real-world tools and frameworks necessary to navigate and dominate the ever-evolving online marketplace.
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Uplatz Training
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Uplatz Training is a premier global e-learning provider dedicated to bridging the skills gap across technology, business, creative design, and digital marketing. Known for its extensive and highly practical curriculum, Uplatz specializes in structured, industry-aligned training designed to transition students from absolute beginners to job-ready professionals. Their expansive catalog spans highly sought-after technical domains—such as cross-platform mobile development with React Native, Dart, and Flutter, backend mastery through Python, and cutting-edge DevOps architectures via Platform Engineering. Recognizing the transformative power of artificial intelligence, Uplatz has established a robust suite of courses covering Generative AI with LLMs, prompt engineering, AI for content…Show more
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Program Overview
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Price may change · updated within 1–2 weeks
Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- Gain end-to-end knowledge of Digital Marketing & SEO
- Prepare to become a top Digital Marketing Specialist/Manager
- Understand what is Digital Marketing and its scope
- Examine how marketing, operations, and human resources interact in real-time delivery
- Learn Digital Marketing terminologies
- Understand the different types of Digital Marketing - Paid Advertising, Email Marketing, Social Media Marketing, Video Marketing, Content Marketing, and more
- Explain SEO (Search Engine Optimization), why it is needed, how it works, components of SEO
- Define the On-page and Off-page SEO factors, Technical & Content SEO
- Learn the different SEO Tools & SEO Reporting
- Understand the concepts of Websites, Websites creation, and basic Web Design
- Apply appropriate marketing theories and frameworks
- Demonstrate cognitive understanding of abilities needed to perform online research and market research, discover, evaluate, and choose digital market prospects
- Explain emerging trends in digital marketing and critically evaluate the usage of digital marketing technologies
- Investigate and assess challenges related to adjusting to globalized marketplaces that are continuously evolving and becoming more interconnected
- Interpret the traditional marketing mix in light of a rapidly evolving and broadening spectrum of digital strategies and methods
- Recognize the value of conversion and collaborate with digital relationship marketing
- Learn Google Analytics, Google Search Console, Google Tag Manager, Google AdSense, Bing Webmaster
- Understand how to write a Blog, blog set-up for Blogger and WordPress
- Learn the end-to-end process of Keywords research, how to use Google Keyword Planner
- Understand the Local Business Listing process in Google My Business and Bing Places for Business
- Learn how to write effective client emails
- Learn Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads
- Take a deep-dive into Google Ads - Text & Search Ads, Display Ads, YouTube Ads, Smart Campaigns
- Take a deep-dive into Microsoft Advertising including Yahoo Ads
- Learn Facebook Marketing - Organic posts and Paid Marketing
- Create & Promote company page on Facebook, LinkedIn
- Learn to manage an organization's Twitter handle
- Understand how to post on Quora, Medium, EzineArticle, wikiHow, etc.
- Take a deep-dive into different Content Marketing Platforms
- Analyze ethical and cross-cultural concerns in globalized digital commerce
Best For
- Beginners looking to build a comprehensive career in digital marketing and SEO.
- Entrepreneurs wanting to manage their own business's online presence and ad campaigns.
- Freelancers seeking to offer full-stack digital marketing services to clients.
- Marketing professionals aiming to upskill in technical SEO and paid advertising platforms.
Not For
- Advanced marketing veterans looking for highly specialized, niche technical training.
- Individuals who prefer short, quick-fix tutorials rather than an in-depth 40-hour comprehensive program.
- People looking for a course focused solely on coding or web development.
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