Local SEO: Create & Run Your Own Local SEO Campaign
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Unclaimed ProfileThis comprehensive DIY course, "Local SEO: Create & Run Your Own Local SEO Campaign" by Gary Shouldis, provides small business owners with a highly practical roadmap to dominating local search results. Instead of paying marketing agencies thousands of dollars, entrepreneurs can master the exact strategies needed to elevate their online visibility. The curriculum demystifies how local SEO ranking factors operate and offers actionable steps to optimize a Google Business Profile (formerly Google My Business). Students will learn how to consistently secure more online reviews, evaluate which review platforms are truly worth their time, and implement techniques that drive authentic local engagement. Beyond optimization basics, the course dives deep into understanding performance analytics, enabling business owners to interpret data and make informed adjustments to their digital strategy. Whether you run a storefront, a local service-based business, or a niche regional brand, this course empowers you to take control of your search engine presence, attract more local customers, and track your success with confidence.
About the creator
Gary Shouldis
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Gary Shouldis is a seasoned marketing consultant, agency founder, and digital strategist dedicated to helping small businesses and aspiring entrepreneurs dominate their local markets. With years of hands-on experience in the trenches of search engine optimization and digital advertising, Gary specializes in translating complex search algorithms into straightforward, actionable growth strategies. As an instructor, Gary cuts through the industry jargon to deliver practical, step-by-step guidance. His teaching philosophy is built on real-world application, ensuring that every lesson translates directly into measurable business results. Whether he is guiding students through the intricacies of building a highly profitable marketing agency from scratch,…Show more
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Program Overview
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Price may change · updated within 1–2 weeks
Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- How Local SEO Works
- Local SEO Ranking Factors
- How To Create & Execute your Own Local SEO Campaign
- How To Optimize Your Google My Business Listing
- How To Get More Online Reviews
- What Review Platforms Are Worth Using
- How To Understand Analytics & Take Action On The Data
Best For
- Small business owners looking to reduce marketing costs by managing their own SEO
- Local service providers needing to improve visibility on Google Maps
- Entrepreneurs wanting to master Google Business Profile optimization
- Beginners interested in a step-by-step framework for capturing local search traffic
Not For
- Advanced SEO professionals seeking high-level technical coding or complex link building strategies
- E-commerce business owners focusing on national or global search rankings
- Individuals looking for automated tools or 'get-rich-quick' SEO hacks
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