E-commerce for Management Consultants & Business Analysts

Designed specifically for management consultants, business analysts, and strategic advisors, this practical course bridges the gap between high-level digital strategy and hands-on financial modeling. Led by industry expert Asen Gyczew, the curriculum focuses on deconstructing the core drivers of modern e-commerce business models. Participants will learn how to build robust, dynamic Excel models to analyze unit economics, assess customer acquisition costs (CAC), and calculate customer lifetime value (LTV) with high precision. The course dives deep into essential e-commerce methodologies, including funnel analysis, cohort retention, and the unique mechanics of marketplace platforms. By working through real-world scenarios, learners gain the skills needed to identify operational bottlenecks, model potential business improvements, and deliver data-backed recommendations to retail and digital clients. Whether you are prepping for a consulting engagement or aiming to optimize an existing online storefront, this comprehensive guide provides the quantitative tools and analytical frameworks necessary to drive measurable performance improvements in the competitive e-commerce landscape.