Email Marketing Automation, Google Analytics & Split Testing
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Unclaimed ProfileThis comprehensive training program designed by LearnersCare LLC bridges the gap between creative email marketing and rigorous, data-driven optimization. Participants explore the multi-faceted landscape of modern digital marketing by diving deep into email automation workflows using industry-standard tools like ConvertKit and AWeber. The curriculum emphasizes the vital role of tracking and analysis, guiding learners through the setup and navigation of Google Analytics to measure campaign success and understand user behavior. Beyond standard text emails, the course introduces creative content production, teaching students how to produce engaging animated videos with Vyond and refine them using ClipChamp. To ensure maximum return on investment, the course highlights the strategic importance of split testing (A/B testing), showing how minor tweaks in layouts, copy, or delivery times can dramatically shift open and click-through rates. Ideal for aspiring digital marketers, entrepreneurs, and content creators, this masterclass provides actionable strategies to build highly optimized conversion funnels, automate customer support, and establish long-term membership structures that drive consistent business growth.
About the creator
LearnersCare LLC
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LearnersCare LLC is a premier digital education collective dedicated to translating complex online marketing strategies into actionable, step-by-step pathways for modern entrepreneurs, businesses, and content creators. Recognizing the fast-paced evolution of the digital landscape, the instructors at LearnersCare LLC craft comprehensive learning experiences that demystify everything from SEO algorithms and pay-per-click (PPC) advertising setups across Google, Amazon, Pinterest, and Facebook, to cutting-edge AI-assisted content workflows utilizing ChatGPT. Their teaching philosophy is anchored in practical execution, ensuring that students do not just passively absorb theory, but instead build tangible digital marketing assets during each module. With specialized programs targeting B2B lead…Show more
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Program Overview
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Price may change · updated within 1–2 weeks
Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- Learn the fundamentals of Google Analytics for comprehensive insights into website performance.
- Understand the importance of analytics in shaping strategic decisions for business growth.
- Navigate the Google Analytics interface and efficiently administer your account.
- Explore advanced features such as annotations, intelligence events, and custom segments.
- Integrate Google Analytics with various website platforms for seamless tracking.
- Gain a holistic understanding of email marketing, covering layouts, functionality, and types of marketing emails.
- Explore advanced email automation sequences for personalized and effective communication.
- Learn to create compelling email campaigns with a focus on design and functionality.
- Master the foundations of marketing automation and understand the significance of automation workflows.
- Dive into building your first workflow, gaining hands-on experience in creating effective automated processes.
- Grasp the power of split testing and its impact on refining website elements for optimal performance.
- Explore different testing variations and learn to analyze results for informed decision-making.
- Discover the art of video animation with Vyond, from script creation to scene transitions.
- Learn to transform existing audio scripts and articles into engaging video content.
- Gain hands-on experience in structuring scripts, adding music, and creating dynamic animations.
- Explore the strategic elements of marketing, including USP creation and leveraging course platforms.
- Learn to determine customer motivations through surveys and provide exclusivity through memberships.
- Dive into automated support, personal communications, and using shopping cart systems for effective funnels.
- Gain insights into creating effective advertising campaigns with clear goals. Learn the intricacies of setting up keywords and monitoring campaign performance.
- Master the basics of non-linear video editing with ClipChamp. Explore features such as adding audio, working with templates, and incorporating branding elements
- Learn to use stock video and images, add text, and create seamless transitions.
- Learn the essentials of AWeber, including list creation, broadcast messaging, and campaign development. Explore advanced features
- Gain insights into building effective marketing funnels for streamlined customer journeys.
- Understand the basics of setting up ConvertKit for email marketing. Explore pricing, account settings, team management, and subscriber addition.
- Learn to create forms, landing pages, broadcasts, and sequences for targeted and automated communication.
Best For
- Small business owners looking to automate customer communication and lead nurturing.
- Aspiring digital marketers who want to combine data analytics with creative content production.
- Content creators who want to leverage video animation to increase email engagement and click-through rates.
- Entrepreneurs needing a comprehensive roadmap for building conversion-focused email funnels.
Not For
- Advanced developers seeking technical training on API integrations or complex custom coding for email platforms.
- Experienced digital marketing professionals already familiar with split testing and advanced Google Analytics configurations.
- Individuals seeking a course focused exclusively on creative writing without the technical aspects of automation and tracking.
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