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Unclaimed ProfileKlaviyo has established itself as the gold standard for eCommerce email marketing, and this comprehensive course by Jonathan Ng is designed to help online store owners tap into its immense revenue-generating potential. Many eCommerce businesses struggle with rising customer acquisition costs on platforms like Facebook, Google, and TikTok. This course addresses that exact bottleneck by teaching students how to unlock 30% to 50% more revenue from their existing traffic through automated email sequences and highly targeted campaigns. Throughout the lessons, you will dive deep into the mechanics of Klaviyo, learning how to seamlessly integrate it with your eCommerce platform and set up foundational flows such as the high-converting Welcome Series, Abandoned Cart recovery sequences, Browse Abandonment triggers, and Post-Purchase customer retention flows. Beyond automated sequences, the curriculum covers advanced subscriber segmentation, list hygiene, split-testing subject lines, and designing visually compelling templates that drive clicks. By the end of this practical training, Shopify store owners and digital marketing professionals will possess the exact framework needed to build a profitable, self-sustaining email channel.
About the creator
Jonathan Ng
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Jonathan Ng is a seasoned digital marketer and eCommerce strategist dedicated to helping online businesses unlock hidden revenue streams through automation and targeted messaging. With a hands-on, practical approach to education, Jonathan specializes in Klaviyo, the industry-leading email marketing platform for direct-to-consumer (D2C) brands. His teaching style focuses on eliminating guess-work by providing students with actionable, step-by-step blueprints, live dashboard walk-throughs, and real-world case studies. Rather than focusing solely on abstract marketing theories, Jonathan breaks down complex segmentation strategy, behavioral triggers, high-converting copywriting techniques, and rigorous A/B testing into digestible modules that absolute beginners and experienced store owners alike can…Show more
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Program Overview
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Price may change · updated within 1–2 weeks
Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- Integrate Klaviyo with your eCommerce store and configure essential settings for optimal email deliverability and inbox placement.
- Build and launch high-converting automated flows including Welcome Series, Abandoned Cart, Browse Abandonment, and Customer Win-Back sequences.
- Implement advanced customer segmentation based on purchase history, engagement frequency, and custom profile properties to send highly targeted messages.
- Design visually compelling, mobile-responsive email templates using Klaviyo's drag-and-drop editor to increase click-through rates.
- Analyze key performance indicators such as open rates, click rates, place-order rates, and revenue-per-recipient to continuously optimize campaign performance.
- Execute rigorous A/B split tests on subject lines, send times, and call-to-actions to systematically boost email marketing ROI.
Best For
- Shopify store owners looking to reduce reliance on paid ads by scaling owned email revenue.
- Digital marketers and freelancers who want to master Klaviyo's automation features for e-commerce clients.
- E-commerce business owners struggling with abandoned carts and low customer lifetime value.
- Marketing professionals aiming to build data-driven retention strategies through advanced segmentation.
Not For
- Individuals seeking general email marketing theory without a focus on the e-commerce sector.
- Users of non-e-commerce platforms who do not plan on integrating with Shopify or similar stores.
- Advanced Klaviyo power users already proficient in complex conditional logic and custom API flows.
- Business owners who do not have an active online store or a starting database of customers.
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