Figma, Beyond the Basics - For Brand & Marketing Designers
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Unclaimed ProfileThis Maven course from Baseline Design's Katie Meza is built specifically for brand and marketing designers transitioning from Adobe tools to Figma, rather than complete beginners. Over about a week, students learn Figma's file structure, auto layout, component systems, and speed techniques, then apply them to build and publish a real, reusable brand style guide. It includes on-demand recordings, live office hours, a private community of brand creatives, and a certificate of completion, with optional team pricing and private cohorts available.
About the creator
Katie Meza
View full profileDesign Education · San Francisco, California
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Katie Meza is a San Francisco based designer, typographer, and Director of Brand & Education at Baseline Design. A BFA graduate of Art Center College of Design, she has spent nearly two decades at top agencies including TBWA\Chiat\Day, R/GA, Wieden+Kennedy, and Adobe, with work recognized by Cannes Lions, D&AD, and Ad Age, before shifting into Figma education and brand systems training.
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Program Overview
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Price may change · updated within 1–2 weeks
Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- Reading and navigating any team's Figma file
- Understanding components, instances, and variant systems
- Building templates that scale across formats
- Setting up reusable styles for consistent work
- Working faster with auto layout and shortcuts
- Understanding how Figma files are structured
Best For
- Mid-level designers needing genuine Figma fluency
- Brand and marketing designers specifically
- Design leads onboarding their team
- Adobe suite experts transitioning to Figma
Not For
- Learners uninterested in building a style guide
- Those wanting fully live-only instruction
- UX/product designers wanting UX-focused Figma
- Complete beginners to design tools
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