Figma, Beyond the Basics - For Brand & Marketing Designers
What You'll Learn
- Reading and navigating any team's Figma file
- Understanding components, instances, and variant systems
- Building templates that scale across formats
- Setting up reusable styles for consistent work
- Working faster with auto layout and shortcuts
- Understanding how Figma files are structured
Best For
- Mid-level designers needing genuine Figma fluency
- Brand and marketing designers specifically
- Design leads onboarding their team
- Adobe suite experts transitioning to Figma
Not For
- Learners uninterested in building a style guide
- Those wanting fully live-only instruction
- UX/product designers wanting UX-focused Figma
- Complete beginners to design tools
FAQ
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About the creator
Katie Meza
View full profileDesign Education · San Francisco, California
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Katie Meza is a San Francisco based designer, typographer, and Director of Brand & Education at Baseline Design. A BFA graduate of Art Center College of Design, she has spent nearly two decades at top agencies including TBWA\Chiat\Day, R/GA, Wieden+Kennedy, and Adobe, with work recognized by Cannes Lions, D&AD, and Ad Age, before shifting into Figma education and brand systems training.
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Reviews, Scores & Student Outcomes
Unclaimed ProfileThis Maven course from Baseline Design's Katie Meza is built specifically for brand and marketing designers transitioning from Adobe tools to Figma, rather than complete beginners. Over about a week, students learn Figma's file structure, auto layout, component systems, and speed techniques, then apply them to build and publish a real, reusable brand style guide. It includes on-demand recordings, live office hours, a private community of brand creatives, and a certificate of completion, with optional team pricing and private cohorts available.
Ratings & reviews
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