Fundamental Course : Digital Marketing 101 (From A to Z)

This foundational digital marketing masterclass, designed by industry expert Dr. José Prabhu J, offers a comprehensive roadmap for beginners and aspiring professionals looking to establish a robust online presence. The curriculum bridges theoretical frameworks with actionable, real-world application, covering critical pillars such as Search Engine Optimization (SEO), Paid Per Click (PPC) advertising, and Content Marketing strategy. Notably, the course dives deep into Email Marketing, demonstrating how to build, segment, and nurture a subscriber list to drive high-converting campaigns that foster long-term customer loyalty. Students will explore how to analyze key performance indicators (KPIs) and utilize metrics to optimize their budgets across social media platforms. Whether you are an entrepreneur aiming to scale your business, a traditional marketer transitioning to digital, or a student seeking highly marketable skills, this 101-level guide breaks down complex concepts into bite-sized, actionable insights. By the end of this course, learners will possess the confidence to build a multi-channel digital marketing strategy from scratch, turning cold traffic into dedicated brand advocates through strategic engagement.