Digital Marketing Mastery 2026: SEO, Paid Ads, GTM, Web Dev
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Unclaimed ProfileThis comprehensive digital marketing masterclass, led by industry expert Tanmoy Das, provides an all-in-one roadmap for mastering online growth in today's competitive landscape. Designed for beginners and intermediate marketers alike, the course successfully bridges the gap between technical web development and strategic marketing execution. Students will delve deep into Search Engine Optimization (SEO), learning how to conduct advanced keyword research, optimize on-page content, and build authoritative backlinks to drive consistent organic search traffic. Beyond organic strategies, the curriculum provides hands-on training in Pay-Per-Click (PPC) advertising across Google Ads and major social media channels, ensuring you can design high-converting, budget-friendly campaigns. What sets this course apart is its heavy emphasis on modern tracking and analytics; you will master Google Tag Manager (GTM) for seamless conversion tracking and leverage Google Analytics 4 (GA4) to extract actionable, data-driven consumer insights. Additionally, the course introduces foundational web development principles to help you design conversion-friendly landing pages, alongside email and content marketing strategies that foster long-term customer relationships. Whether you are looking to launch a digital marketing career, scale your own business, or transition into a highly technical marketing role, this updated program equips you with the exact tools and practical knowledge required to excel in 2026 and beyond.
About the creator
Tanmoy Das
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Tanmoy Das is a practical-minded digital marketing educator specializing in comprehensive, modern-day strategies. His expertise spans search engine optimization (SEO), paid advertising, social media marketing (SMM), and technical integrations like Google Tag Manager (GTM). Tanmoy designs his curriculum to address the rapid advancements in marketing, heavily incorporating artificial intelligence tools like ChatGPT and Gemini into traditional marketing workflows. His instructional style emphasizes hands-on execution over theory. Tanmoy breaks down complex concepts, such as analytics tracking and web development foundations, into digestible step-by-step guides. He focuses on enabling students to build real-world campaigns, track their performance accurately, and leverage automated tools…Show more
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Program Overview
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Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
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What You'll Learn
- SEO Fundamentals: Master the basics of Search Engine Optimization, including keyword research, on-page, off-page, and technical SEO, to boost organic search.
- PPC Advertising: Gain hands-on experience with paid ads on Google and social media platforms, covering campaign setup, targeting, bidding, and budget management
- Email Marketing Essentials: Develop email campaigns that build customer relationships, drive engagement, and increase conversions with best practices in segment
- Google Analytics 4 (GA4) Mastery: Analyze and interpret user data, set up key performance indicators (KPIs), and make data-driven marketing decisions with GA4.
- Google Tag Manager (GTM) Setup and Usage: Explore GTM for efficient tracking, custom event creation, and conversion tracking without the need for coding.
- Content Marketing Strategy: Learn to craft effective content strategies that engage audiences and drive conversions across various digital platforms.
- Website Development Essentials: Gain insight into developing user-friendly, conversion-optimized websites, with introduction to basic web design & development.
- Campaign Optimization: Learn to analyze campaign performance metrics, identify trends, and optimize ads and content for improved results.
- Current Trends and Best Practices: Stay updated on the latest trends in digital marketing, including AI-driven tools, content formats, and algorithm updates.
- Marketing Analytics & Reporting: Create detailed reports to showcase campaign performance, ROI, and actionable insights for continuous improvement.
- Audience Targeting and Segmentation: Understand how to define, reach, and convert the right audiences using different targeting methods across channels.
Best For
- Aspiring digital marketers aiming to build a T-shaped skill set across SEO, PPC, and analytics.
- Small business owners who want to manage their own end-to-end digital growth strategies.
- Marketing professionals looking to upskill in technical tools like Google Tag Manager and GA4.
- Web developers seeking to bridge the gap between site construction and conversion optimization.
Not For
- Absolute beginners looking for a 'get rich quick' scheme without putting in technical effort.
- Advanced enterprise-level data scientists seeking heavy-duty programming or complex algorithmic modeling.
- Individuals exclusively interested in creative branding or social media influencer marketing without performance tracking.
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