Guide to Starting and Growing an Online Business

Chris Badgett, Tal Gur

Chris Badgett, Tal Gur Chris Badgett and Tal Gur are seasoned digital entrepreneurs and educators dedicated to helping individuals transition from aspiring creators to successful online business owners. Chris, widely recognized as the co-founder of LifterLMS, has spent over a decade building software and educational frameworks that empower course creators, coaches, and industry experts to share their knowledge globally. His approach combines technical clarity with actionable marketing strategies, ensuring students understand both the "how" and the "why" of e-learning systems and digital products. Tal Gur complements this technical and operational expertise with a profound focus on goal achievement, strategic lifestyle design, and systematic business execution. Having successfully built multiple niche online businesses and completed a decade-long personal goals project, Tal teaches students how to align their business models with their personal values and long-term vision. Together, they bring a wealth of practical experience to their joint educational resources. Their dual teaching style offers a balanced mixture of software architecture, mindset mastery, structural goal-setting, and practical audience-building tactics. Through their collaborative guides, they demystify the process of launching a digital brand, helping students navigate the complexities of platform choice, content creation, and sustainable monetization without getting bogged down by technical overwhelm or analysis paralysis.