Learn Digital Marketing from Scratch
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Unclaimed ProfileAspiring marketers and small business owners highly value Shelmith Mwangi's structured approach to mastering modern promotional strategies in 'Learn Digital Marketing from Scratch'. This comprehensive beginner-friendly program serves as an excellent launchpad for anyone looking to build a robust online presence from the ground up. Students gain essential hands-on experience across multiple core pillars, starting with fundamental SEO techniques to drive organic search engine traffic. The curriculum quickly expands into high-impact paid channels, offering practical guides on setting up Google Ads and Facebook Ads campaigns. Additionally, learners explore modern productivity accelerators like ChatGPT prompting to streamline content creation, alongside visual design essentials via popular editors like Canva. By integrating email marketing workflows with Mailchimp and optimizing local visibility through Google My Business, this course ensures that participants walk away with a highly versatile, portfolio-ready skill set. Whether you are aiming to pivot your career, scale your own business, or establish a freelance marketing agency, this course provides the actionable insights, practical toolkits, and baseline confidence needed to navigate the evolving digital ecosystem effectively.
About the creator
Shelmith Mwangi
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Shelmith Mwangi is a dedicated digital marketing strategist and educator who specializes in breaking down complex online business concepts into actionable steps for beginners. With years of hands-on experience navigating the evolving landscapes of search engine optimization, social media strategy, and performance-based marketing, Shelmith has transitioned from practicing marketing to empowering others to do the same. Her teaching philosophy centers around practical execution, ensuring that students do not just absorb theory but actually build campaigns, launch affiliate links, and analyze traffic metrics in real-time. On AllPros, she guides aspiring entrepreneurs and career-switchers through the fundamental pillars of digital promotion and…Show more
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Program Overview
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Price may change · updated within 1–2 weeks
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Learning format
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Price
Price may change · updated within 1–2 weeks
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What You'll Learn
- Introduction to Digital Marketing
- The ability to create and execute effective marketing campaigns.
- A solid understanding of digital marketing fundamentals.
- Hands-on experience with tools like Google Analytics, Canva, Mailchimp, and more.
- A portfolio of work, including a website, social media campaigns, and email marketing examples.
- The confidence to grow your business or pursue a career in digital marketing.
Best For
- Beginners looking for a comprehensive overview of essential digital marketing channels.
- Small business owners wanting to manage their own online advertising and social media presence.
- Aspiring freelancers aiming to build a foundational portfolio in SEO and email marketing.
- Individuals seeking a career pivot into the digital marketing industry.
Not For
- Advanced marketers looking for specialized, high-level growth hacking or technical analytics strategies.
- Learners seeking expert-level deep dives into single platforms like Google Ads or advanced coding for web development.
- Professionals who already possess extensive experience in multi-channel campaign management.
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